Marketing Analytics Mastery: KPIs, Funnels & Revenue
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Unclaimed ProfileThis comprehensive masterclass, led by industry expert Navdeep Yadav, is designed to bridge the gap between raw data and actionable marketing strategies. In 'Marketing Analytics Mastery: KPIs, Funnels & Revenue,' students dive deep into the essential frameworks that drive modern business growth. Throughout this course, you will explore the core pillars of marketing analytics, starting with the classic STP model and the 4Ps of marketing, before transitioning into modern quantitative frameworks like the AARRR (Pirate Metrics) funnel. The curriculum provides hands-on exposure to industry-standard tools such as Google Analytics and Mixpanel, empowering you to perform real-world funnel analysis, user acquisition tracking, and channel attribution. You will master critical business metrics, learning how to calculate and optimize Customer Acquisition Cost (CAC), Lifetime Value (LTV), Average Revenue Per User (ARPU), and RFM segmentation. Through practical case studies spanning e-commerce, SaaS, and marketplace business models, you will gain a strong grasp of unit economics and data normalization. Whether you are an aspiring marketing analyst, an entrepreneur, or a growth marketer, this bootcamp equips you with the analytical toolkit needed to measure campaign performance, run impactful A/B tests, and drive predictable revenue growth.
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Navdeep Yadav is a seasoned business educator and consultant specializing in bridging the gap between theoretical business frameworks and real-world execution. With a comprehensive teaching portfolio that spans SaaS metrics, corporate leadership, supply chain logistics, and marketing analytics, Navdeep designs curriculum for modern professionals who need actionable insights. His educational programs—ranging from intensive SaaS product bootcamps to end-to-end retail merchandising and business mastery courses—are built on the principle that modern business challenges require interdisciplinary solutions. Navdeep’s instructional approach prioritizes quantitative reasoning, data-backed decision-making, and strategic foresight. Rather than presenting abstract concepts in isolation, he unpacks real-world business models, marketing funnels,…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
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Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Understand the fundamentals of marketing analytics and its importance in modern business
- Learn the four types of analytics and how they apply to marketing
- Explore how STP (Segmentation, Targeting, Positioning) and the 4Ps fit into analytics
- Identify and analyze different types of marketing data sources
- Master key product and marketing metrics used across industries
- Understand and apply the AARRR (Pirate Metrics) framework
- Learn to analyze user acquisition using real-world apps and examples
- Break down and evaluate modern marketing funnels
- Calculate and interpret Customer Acquisition Cost (CAC)
- Measure CAC to LTV ratios and their impact on business growth
- Perform hands-on exercises like funnel analysis, channel attribution, and A/B testing
- Segment customers with RFM analysis for e-commerce and SaaS businesses
- Understand ARPU, LTV, unit economics, and cost structures
- Apply unit economics frameworks to marketplaces and SaaS companies
- Learn the basics of normalization and campaign evaluation
- Get hands-on training with Google Analytics and Mixpanel
- Apply analytics through case studies in e-commerce and hospitality
Best For
- Growth marketers looking to transition from intuition-based decisions to data-backed strategies
- Early-stage entrepreneurs wanting to master unit economics and track SaaS or e-commerce performance
- Aspiring marketing analysts aiming to build technical proficiency in Google Analytics and Mixpanel
- Product managers needing to understand the AARRR funnel and user retention metrics
Not For
- Data scientists seeking advanced machine learning or predictive modeling tutorials
- Beginners looking for a high-level marketing overview without quantitative analysis or spreadsheet work
- Marketers solely focused on creative brand storytelling or social media content production
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