Marketing Analytics Mastery: KPIs, Funnels & Revenue By Navdeep Yadav
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Marketing Analytics Mastery: KPIs, Funnels & Revenue · Program
About this program
Marketing Analytics Mastery: KPIs, Funnels & Revenue
Online Course
Learning format
Funnels
Subcategory
English
Course language
$9.99 (list $19.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Marketing Analytics Mastery: KPIs, Funnels & Revenue
- Understand the fundamentals of marketing analytics and its importance in modern business
- Learn the four types of analytics and how they apply to marketing
- Explore how STP (Segmentation, Targeting, Positioning) and the 4Ps fit into analytics
- Identify and analyze different types of marketing data sources
- Master key product and marketing metrics used across industries
- Understand and apply the AARRR (Pirate Metrics) framework
- Learn to analyze user acquisition using real-world apps and examples
- Break down and evaluate modern marketing funnels
- Calculate and interpret Customer Acquisition Cost (CAC)
- Measure CAC to LTV ratios and their impact on business growth
- Perform hands-on exercises like funnel analysis, channel attribution, and A/B testing
- Segment customers with RFM analysis for e-commerce and SaaS businesses
- Understand ARPU, LTV, unit economics, and cost structures
- Apply unit economics frameworks to marketplaces and SaaS companies
- Learn the basics of normalization and campaign evaluation
- Get hands-on training with Google Analytics and Mixpanel
- Apply analytics through case studies in e-commerce and hospitality
What's Included in Marketing Analytics Mastery: KPIs, Funnels & Revenue
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