Marketing Analytics Mastery: KPIs, Funnels & Revenue

This comprehensive masterclass, led by industry expert Navdeep Yadav, is designed to bridge the gap between raw data and actionable marketing strategies. In 'Marketing Analytics Mastery: KPIs, Funnels & Revenue,' students dive deep into the essential frameworks that drive modern business growth. Throughout this course, you will explore the core pillars of marketing analytics, starting with the classic STP model and the 4Ps of marketing, before transitioning into modern quantitative frameworks like the AARRR (Pirate Metrics) funnel. The curriculum provides hands-on exposure to industry-standard tools such as Google Analytics and Mixpanel, empowering you to perform real-world funnel analysis, user acquisition tracking, and channel attribution. You will master critical business metrics, learning how to calculate and optimize Customer Acquisition Cost (CAC), Lifetime Value (LTV), Average Revenue Per User (ARPU), and RFM segmentation. Through practical case studies spanning e-commerce, SaaS, and marketplace business models, you will gain a strong grasp of unit economics and data normalization. Whether you are an aspiring marketing analyst, an entrepreneur, or a growth marketer, this bootcamp equips you with the analytical toolkit needed to measure campaign performance, run impactful A/B tests, and drive predictable revenue growth.