Marketing Funnel Fundamentals for Small Businesses

Marketing Funnel Fundamentals for Small Businesses, created by Vivien C, offers an essential foundation for entrepreneurs and small business owners looking to master the art of customer acquisition. In this course, learners dive deep into the core mechanics of marketing funnels, gaining a clear understanding of the customer journey from initial awareness to final conversion. Vivien breaks down the psychological mindset of prospects at each critical stage of the funnel, enabling business owners to align their messaging and outreach effectively. Rather than relying on generic templates, the course empowers you to design customized marketing sequences tailored precisely to your specific business model. Participants will explore practical methodologies for tracking how prospects move through the stages, identifying bottlenecks, and implementing high-converting strategies to improve overall performance. Perfect for beginners, this 1.5-hour program delivers actionable insights without the overwhelm, helping local shops, service providers, and digital creators build a sustainable engine for continuous business growth and client retention.