Fredrik Skantze
4/5Worth the money
My result
Working with April on articulating our company's point of view into a compelling story truly transformed our business.
Pros
Practical contentClear explanationsReal experience
Online Positioning Course Review Summary
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About April Dunford
Online Positioning Course
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Reviews
April Dunford spent 30 years as a repeat VP of Marketing across seven venture-backed B2B technology startups — including DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems, then SAP), and Watcom (acquired by Sybase). She launched 16 products during that executive career, ran marketing, product, and sales teams simultaneously, and sat inside companies like IBM, Nortel, and Siebel Systems before making the move to full-time consulting in 2015. Her University of Waterloo engineering degree is the foundation she credits for treating positioning as a systems problem rather than a creative exercise. She teaches one core thing: product positioning.…Show more
Online Positioning Course Reviews
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2 reviews on this page
Lindsey Padrino
5/5Worth the money
My result
April's approach helped our leadership, sales, and marketing teams align around our differentiated value for the first time.
Pros
Practical contentClear explanationsReal experience
Online Positioning Course · Program
About this program
Online Positioning Course
Online Course
Learning format
Product Marketing
Subcategory
English
Course language
$~$750
Price
Price may change · updated within 1–2 weeks
What you'll learn in Online Positioning Course
- Guidance on defining a unique market position for your business
- Methods to attract ideal customers and increase conversions
- Techniques to communicate value clearly to your target audience
- Step-by-step strategies for differentiating products or services
- Practical exercises to refine messaging and brand positioning
Best For
- Founders, marketers, and product teams who want to clarify their product’s market positioning.
- Businesses struggling to differentiate their product or service from competitors.
- Entrepreneurs who need a framework to communicate their value proposition clearly to the right audience.
- SaaS, tech, and B2B companies aiming to improve messaging, product category placement, and customer targeting.
Not For
- Beginners looking for basic marketing or business fundamentals.
- Entrepreneurs expecting step-by-step tactics for lead generation, ads, or funnel building.
- Businesses that already have a well-defined market position and messaging strategy.
- Learners seeking technical product development or AI-related training rather than marketing strategy.
What's Included in Online Positioning Course
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