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Online Positioning Course is a digital marketing training program created by April Dunford focused on teaching product positioning frameworks, competitive differentiation, and market messaging for technology products. This example is a demonstration format only and does not analyze real reviews, so no review count, revenue data, or measurable outcomes are included.
About the creator
Online Positioning Course
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April Dunford spent 30 years as a repeat VP of Marketing across seven venture-backed B2B technology startups — including DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems, then SAP), and Watcom (acquired by Sybase). She launched 16 products during that executive career, ran marketing, product, and sales teams simultaneously, and sat inside companies like IBM, Nortel, and Siebel Systems before making the move to full-time consulting in 2015. Her University of Waterloo engineering degree is the foundation she credits for treating positioning as a systems problem rather than a creative exercise. She teaches one core thing: product positioning.…Show more
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Guidance on defining a unique market position for your business
- Methods to attract ideal customers and increase conversions
- Techniques to communicate value clearly to your target audience
- Step-by-step strategies for differentiating products or services
- Practical exercises to refine messaging and brand positioning
Best For
- Founders, marketers, and product teams who want to clarify their product’s market positioning.
- Businesses struggling to differentiate their product or service from competitors.
- Entrepreneurs who need a framework to communicate their value proposition clearly to the right audience.
- SaaS, tech, and B2B companies aiming to improve messaging, product category placement, and customer targeting.
Not For
- Beginners looking for basic marketing or business fundamentals.
- Entrepreneurs expecting step-by-step tactics for lead generation, ads, or funnel building.
- Businesses that already have a well-defined market position and messaging strategy.
- Learners seeking technical product development or AI-related training rather than marketing strategy.
What's included
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