Alejandra González Martínez de Escobar

    Influencer Marketing: Create Social Media Campaigns

    4.8/5(12)

    (12)Social Media Marketing · Online Course

    What do reviewers think about Influencer Marketing: Create Social Media Campaigns?

    Summary

    4.8

    Created with AI, based on 12 verified reviews

    Alejandra González has an exceptionally well-documented, independently verified career, her roles at Google/YouTube, TNG Management, and DW Group, and her published book with Penguin Random House are corroborated across multiple unrelated sources, well beyond her own course marketing. Combined with a strong, published student track record, this is a highly credible, low-risk beginner course for anyone wanting a solid introduction to influencer marketing fundamentals.

    Online Course

    Learning format

    Official program page

    $34.99

    Price

    Price may change · updated within 1–2 weeks

    What You'll Learn

    • Building a 5-step campaign execution plan
    • Choosing the right influencer partners and platforms
    • Identifying and defining your target audience
    • Setting clear influencer campaign goals
    • Learning key creator economy terminology
    • Understanding what influencer marketing really means

    Best For

    • Those wanting influencer marketing fundamentals
    • Aspiring content creators and influencers
    • Entrepreneurs entering the creator economy
    • Marketers and brand managers

    Not For

    • Advanced marketers needing niche, complex tactics
    • Those wanting extensive influencer vetting tools
    • People wanting live, cohort-based coaching
    • Those wanting advanced technical strategy depth

    FAQ

    Still confused?

    Get a reply from the creator within 24 hours.

    About the creator

    Alejandra González Martínez de Escobar

    View full profile

    Marketing & Business · Mexico City, Mexico

    Alejandra González Martínez de Escobar
    No featured video yet

    Alejandra González is the CEO of TNG Management and Co-CEO of DW Group, a leading Latin American creator management firm, with 15+ years of experience shaping digital entertainment. A former YouTube Creator Ecosystems Partnerships Lead for Hispanic America, she authored Hidden Economy (Penguin Random House, 2024), Mexico's first book on the creator economy, and teaches Influencer Marketing: Create Social Media Campaigns on Domestika.

    Reviews, Scores & Student Outcomes

    Score history

    Cumulative verified score over the last 6 months

    4.8/5

    2026 average·12 reviews

    Pros and cons

    What verified reviewers flagged most often

    12 students tagged at least one strength

    • Practical content83%
    • Real experience75%
    • Clear explanations58%
    • Community support33%
    • Fast results33%
    • High availability17%

    Is It Worth the Money?

    We ask verified students who took this course whether it was worth the price — their votes help show if the investment paid off.

    100% of verified reviewers said yes.

    How many students finished the course?

    Share of verified reviewers who completed the full program. Green = finished, red = did not finish.

    • Finished100%
    • Did not finish0%

    Ratings & reviews

    Ratings & reviews

    See all reviews
    4.8/5

    12 reviews

    Rating breakdown

    9
    3
    0
    0
    0

    AllPros reviews are verified and authentic. Here's how.

    10 reviews on this page

    rod_1

    4/5

    My result

    Excellent course, it helped me to have a direction for action.

    Pros

    Practical contentClear explanationsReal experience

    About the creator

    not applicable.

    digitalklinic

    5/5

    My result

    I highly recommend it for anyone who wants to build effective influence marketing…

    Pros

    Practical contentClear explanationsReal experience

    About the creator

    To be honest, the instructor is competent and delivered practical value in this course.…

    Vanessacortes94

    5/5

    My result

    Quite comprehensive, it even provides work templates.

    Pros

    Practical contentClear explanationsCommunity support

    About the creator

    not applicable.

    saestrad

    5/5

    My result

    I like the way the topics are addressed and the focus is given to things that seemed very…

    Pros

    Practical contentFast resultsReal experience

    About the creator

    not applicable.

    neruvyan

    5/5

    My result

    Excellent course and the way the topics are addressed.

    Pros

    Practical contentClear explanationsReal experience

    About the creator

    not applicable.

    tomislavkrastev

    5/5

    My result

    Great for anyone who knows nothing about influencer marketing or even how to work with…

    Pros

    High availabilityCommunity supportReal experience

    About the creator

    not applicable.

    annapunti0

    5/5

    My result

    Very practical and well explained.

    Pros

    Practical contentClear explanationsReal experience

    About the creator

    not applicable.

    ambs1998

    5/5

    My result

    I really enjoyed the Influencer Marketing course; it's easy to follow at a pace. The…

    Pros

    Practical contentCommunity supportFast results

    About the creator

    not applicable.

    paogomez88

    4/5

    My result

    Simple easier and is amazing.

    Pros

    Practical contentClear explanationsReal experience

    About the creator

    not applicable.

    deborahmartel_st

    5/5

    My result

    I liked it and found it very easy to understand, as it is very dynamic.

    Pros

    Practical contentFast resultsReal experience

    About the creator

    not applicable.

    Results mentioned in reviews are individual experiences and are not guaranteed or typical.

    Top alternatives

    Compare Similar Social Media Marketing Programs

    Not sure Influencer Marketing: Create Social Media Campaigns is the right fit? See how it stacks up against the top-rated alternatives in social media marketing, all rated by verified students.

    • ManyChat Mastery bannerHighest rated

      ManyChat Mastery

      Clark Gary

      5.0 · 4 reviews

    • Course
      Top #2

      Magnetic Marketing (Marketing and Success)

      Nicole Lord

      5.0 · 4 reviews

    • Course
      Top #3

      Contelp Social Media Management

      Michelle Runeska

      5.0 · 2 reviews

    • Course
      Top #4

      Influencer Marketing BUSA-40935

      Jennifer Neeley

      5.0 · 1 reviews

    • The Barber Playbook bannerTop #5

      The Barber Playbook

      Hakeem Hoang

      4.9 · 10 reviews

    • Course
      Top #6

      Influencer Marketing: Identifying, Recruiting, and Validating Influencers

      Krista Neher

      4.9 · 10 reviews

    Before you buy

    Compare alternatives

    See how Influencer Marketing: Create Social Media Campaigns stacks up against top-rated programs in social media marketing.

    Compare now

    Run a credibility check

    Use AllPros Guru Detector to review trust signals before you spend.

    Open Guru Detector