Influencer Marketing: Create Social Media Campaigns
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Unclaimed ProfileThis course walks through the full influencer marketing ecosystem, understanding what influencer marketing really means, learning industry terminology, setting campaign goals, identifying target audiences, choosing the right influencer partners, and selecting appropriate platforms. Students then build a 5-step execution plan, write an influencer brief, and create a programming and performance-results template as their final project. It's a beginner-level course, running 2 hours and 5 minutes across 13 lessons, with 21 downloadable resources.
About the creator
Alejandra González Martínez de Escobar
View full profileMarketing & Business · Mexico City, Mexico
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Alejandra González is the CEO of TNG Management and Co-CEO of DW Group, a leading Latin American creator management firm, with 15+ years of experience shaping digital entertainment. A former YouTube Creator Ecosystems Partnerships Lead for Hispanic America, she authored Hidden Economy (Penguin Random House, 2024), Mexico's first book on the creator economy, and teaches Influencer Marketing: Create Social Media Campaigns on Domestika.
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Program Overview
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Price may change · updated within 1–2 weeks
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Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Building a 5-step campaign execution plan
- Choosing the right influencer partners and platforms
- Identifying and defining your target audience
- Setting clear influencer campaign goals
- Learning key creator economy terminology
- Understanding what influencer marketing really means
Best For
- Those wanting influencer marketing fundamentals
- Aspiring content creators and influencers
- Entrepreneurs entering the creator economy
- Marketers and brand managers
Not For
- Advanced marketers needing niche, complex tactics
- Those wanting extensive influencer vetting tools
- People wanting live, cohort-based coaching
- Those wanting advanced technical strategy depth
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