Influencer Marketing: Create Social Media Campaigns Reviews & Product Details
This course walks through the full influencer marketing ecosystem, understanding what influencer marketing really means, learning industry terminology, setting campaign goals, identifying target audiences, choosing the right influencer partners, and selecting appropriate platforms. Students then build a 5-step execution plan, write an influencer brief, and create a programming and performance-results template as their final project. It's a beginner-level course, running 2 hours and 5 minutes across 13 lessons, with 21 downloadable resources.