Alejandra González Martínez de Escobar
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Who Is Alejandra González Martínez de Escobar?
Alejandra González is the CEO of TNG Management and Co-CEO of DW Group, a leading Latin American creator management firm, with 15+ years of experience shaping digital entertainment. A former YouTube Creator Ecosystems Partnerships Lead for Hispanic America, she authored Hidden Economy (Penguin Random House, 2024), Mexico's first book on the creator economy, and teaches Influencer Marketing: Create Social Media Campaigns on Domestika.
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