Alejandra González Martínez de Escobar

12 reviews

Marketing

Compare this creator

Average star rating

4.8

Programs

Reviews

Who Is Alejandra González Martínez de Escobar?

Alejandra González is the CEO of TNG Management and Co-CEO of DW Group, a leading Latin American creator management firm, with 15+ years of experience shaping digital entertainment. A former YouTube Creator Ecosystems Partnerships Lead for Hispanic America, she authored Hidden Economy (Penguin Random House, 2024), Mexico's first book on the creator economy, and teaches Influencer Marketing: Create Social Media Campaigns on Domestika.

Overview of Alejandra González Martínez de Escobar

CategoryMarketing

BornNot publicly disclosed

Based inMexico City, Mexico

Active since15+ years

Est. net worth*Not publicly disclosed

Social links

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* Based on public sources, unverified.

Reviews & Rating

See all reviews

4.8/5

12 reviews

Rating breakdown

75%

25%

deborahmartel_st
5/5
My result
I liked it and found it very easy to understand, as it is very dynamic.
Pros
Practical contentFast resultsReal experience
About the creator
not applicable.
saestrad
5/5
My result
I like the way the topics are addressed and the focus is given to things that seemed very…
Pros
Practical contentFast resultsReal experience
About the creator
not applicable.
ambs1998
5/5
My result
I really enjoyed the Influencer Marketing course; it's easy to follow at a pace. The…
Pros
Practical contentCommunity supportFast results
About the creator
not applicable.
tomislavkrastev
5/5
My result
Great for anyone who knows nothing about influencer marketing or even how to work with…
Pros
High availabilityCommunity supportReal experience
About the creator
not applicable.
digitalklinic
5/5
My result
I highly recommend it for anyone who wants to build effective influence marketing…
Pros
Practical contentClear explanationsReal experience
About the creator
To be honest, the instructor is competent and delivered practical value in this course.…
Eliza liyed
5/5
My result
I loved it! Highly recommended.
Pros
Practical contentHigh availabilityReal experience
About the creator
not applicable.
annapunti0
5/5
My result
Very practical and well explained.
Pros
Practical contentClear explanationsReal experience
About the creator
not applicable.
Vanessacortes94
5/5
My result
Quite comprehensive, it even provides work templates.
Pros
Practical contentClear explanationsCommunity support
About the creator
not applicable.
neruvyan
5/5
My result
Excellent course and the way the topics are addressed.
Pros
Practical contentClear explanationsReal experience
About the creator
not applicable.
paogomez88
4/5
My result
Simple easier and is amazing.
Pros
Practical contentClear explanationsReal experience
About the creator
not applicable.
pedroalonsolorca
4/5
My result
Recommended, but it could delve deeper into technical details such as: how to find…
Pros
Clear explanationsCommunity supportFast results
About the creator
not applicable.
rod_1
4/5
My result
Excellent course, it helped me to have a direction for action.
Pros
Practical contentClear explanationsReal experience
About the creator
not applicable.

Alejandra González Martínez de Escobar's Programs

Highest rated

Influencer Marketing: Create Social Media Campaigns Social Media Marketing

4.8 · 12 reviews

This course walks through the full influencer marketing ecosystem, understanding what influencer marketing really means, learning industry terminology, setting campaign goals, identifying target audiences, choosing the right influencer partners, and selecting appropriate platforms. Students then build a 5-step execution plan, write an influencer brief, and create a programming and performance-results template as their final project. It's a beginner-level course, running 2 hours and 5 minutes across 13 lessons, with 21 downloadable resources.

View course

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