Shira L
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Outstanding program. Very organized, methodical and really sparks your creativity. I…
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Krista Neher is a 6-time bestselling author, CEO of Boot Camp Digital, and a recognized digital marketing pioneer with 20+ years of experience. She's advised major brands including Meta, Google, Nike, P&G, GE, and the U.S. Senate, created one of the world's first accredited digital marketing certifications, and studied Disruptive Strategy at Harvard Business School. She now teaches Influencer Marketing: Identifying, Recruiting, and Validating Influencers.
10 reviews
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4.9 · 10 reviews
This intermediate-level course walks through the full influencer vetting process using Krista's proprietary "4Rs" framework, Reach, Relevance, Resonance, and Right Fit, teaching how to identify, score, and compare influencers before recruiting them. Students get downloadable templates and a calculator to quantify influencer value and determine fair compensation, plus guidance on the key elements every influencer contract should include. The course includes 12 structured lessons, live demonstrations, quizzes, and a completion certificate.
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Boot Camp Digital's Influencer Marketing courses cover the full campaign lifecycle, influencer marketing foundations, identifying/recruiting/validating influencers, building a strategic plan, and executing and measuring campaigns. These are part of a much larger library of 300+ digital marketing courses spanning AI, social media, SEO, and more, accessible via a single "All Access Pass" subscription. The platform is BBB-accredited, holds industry certifications (OMCP, Meta, Google), and provides proven templates and frameworks rather than generic theory.
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