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Unclaimed ProfileUnlock the secrets of sustainable startup scaling with 'Product Led Growth with Silicon Valley Veteran Dekker.' Designed for product managers, SaaS startup founders, and digital marketers, this course offers an actionable blueprint for shifting your business model toward a product-first acquisition strategy. Dekker the Marketer shares critical insights from his extensive experience in the tech ecosystem, showing you how to turn your product itself into your primary driver of customer acquisition, retention, and expansion. Throughout this masterclass, you will explore the mechanics of viral growth loops, optimal onboarding sequences, and user engagement strategies that naturally encourage advocacy. Beyond core product-led growth principles, you will master growth hacking frameworks, email marketing campaigns, lead nurturing pathways, and strategic lead generation techniques that fuel your conversion funnel. Whether you are building an IT startup, managing a mobile app, or scaling an established SaaS platform, this course equips you with the metrics and mindsets needed to align your product development with explosive marketing outcomes. Discover how to create self-service funnels that reduce customer acquisition costs while driving lifetime value.
About the creator
Dekker Fraser
View full profileMarketing · United States
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Dekker Fraser is a marketing executive and Udemy instructor with over a million course enrollments. He was a Global Brand Manager for Sony PlayStation and VP of Marketing for a Google backed startup. He holds a Kellogg MBA, has authored several marketing books, and has taught digital marketing at the college level.
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Product-Led Growth: Drive viral product success
- Product Marketing: Optimize product-centered marketing strategies
- Product Management: Master effective product management
- Growth Hacking: Rapidly scale with innovative tactics
- Digital Marketing: Boost visibility with digital strategies
- Email Marketing: Craft emails that engage
- Lead Nurturing: Build and maintain customer relationships
- Lead Generation: Attract and convert leads efficiently
Best For
- SaaS startup founders looking to reduce customer acquisition costs through self-service models
- Product managers aiming to align product roadmaps with viral growth loops
- Growth marketers wanting to shift from paid-ad dependency to product-led acquisition
- Early-stage tech entrepreneurs scaling their first digital product
Not For
- Service-based businesses or agencies that lack a digital product interface
- Complete beginners looking for an introduction to general digital marketing fundamentals
- Enterprise software teams that rely exclusively on high-touch, human-led sales teams
- Students searching for technical coding tutorials rather than growth strategy
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