SaaS Marketing with Dekker: SaaS Startup Lead Generation

By Dekker Fraser

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YouTube Growth · Online Course

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Online Course

Learning format

YouTube Growth

Subcategory

$11.99 (list $69.99)

Price

Price may change · updated within 1–2 weeks

English

Course language

Learning format

Online Course

Subcategory

YouTube Growth

Price

$11.99 (list $69.99)

Price may change · updated within 1–2 weeks

Course language

English

What You'll Learn

SaaS marketing
How to generate demo requests, free trial sign-ups, and paying customers
SaaS lead nurturing
SaaS demand generation
Software marketing
SaaS startup

Best For

Early-stage SaaS founders looking to build repeatable customer acquisition funnels
Digital marketers responsible for driving demo requests and free trial sign-ups
Product managers aiming to improve user onboarding and trial-to-paid conversion rates
Startup teams seeking to optimize their CAC and maximize customer lifetime value

Not For

Absolute beginners who have no prior experience or understanding of digital marketing
Individuals looking for B2C e-commerce or physical product marketing strategies
Seasoned enterprise SaaS marketers looking for advanced high-level strategy rather than foundational growth tactics
Students seeking a course focused exclusively on social media viral marketing or influencer partnerships

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About the creator

Dekker Fraser

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Marketing · United States

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Reviews

Dekker Fraser is a marketing executive and Udemy instructor with over a million course enrollments. He was a Global Brand Manager for Sony PlayStation and VP of Marketing for a Google backed startup. He holds a Kellogg MBA, has authored several marketing books, and has taught digital marketing at the college level.

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Unclaimed Profile

SaaS Marketing with Dekker: SaaS Startup Lead Generation is a comprehensive masterclass designed to help software-as-a-service founders, product managers, and digital marketers scale their customer acquisition pipelines. Led by industry expert Dekker the Marketer, this intensive intermediate-level program demystifies the complexities of B2B and B2C software marketing. Over 22 hours of actionable content, students learn how to systematically generate high-value demo requests, drive frictionless free trial sign-ups, and convert casual visitors into loyal, paying subscribers. The curriculum dives deep into the core pillars of SaaS growth, including targeted demand generation, strategic lead nurturing, and conversion rate optimization tailored specifically for digital applications. By focusing on practical, real-world frameworks, Dekker equips participants with the tools to construct scalable marketing funnels, optimize their customer acquisition cost (CAC), and maximize lifetime value (LTV). Whether you are launching a brand-new IT startup or aiming to accelerate the growth of an existing SaaS application, this course provides the proven tactics needed to survive and thrive in a highly competitive digital marketplace.

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Dekker Fraser

Industry

Marketing

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