Matthieu Bout, Joppe Ballet, Maarten Goedemé

    Sales operations: strategies and frameworks for selling more

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    Sales · Online Course

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    In the highly competitive world of modern business, success relies heavily on structured processes and scalable methodologies. "Sales operations: strategies and frameworks for selling more," created by industry experts Matthieu Bout, Joppe Ballet, and Maarten Goedemé, provides an in-depth exploration of the mechanics behind high-performing sales teams. This course is designed specifically for sales operations managers, business development representatives, and entrepreneurs who want to transition from chaotic, reactive selling to a highly predictable, framework-driven sales engine. Throughout this comprehensive curriculum, learners will dive deep into the strategic core of sales, mastering consultative and solution-selling techniques that address complex B2B buyer journeys. The course demystifies the process of identifying critical prospect pain points, enabling you to position your product or service as an indispensable solution. Beyond theoretical concepts, you will gain practical, actionable blueprints for managing pipeline velocity, handling complex objections with confidence, and closing high-value deals. By aligning your team's operational workflows with modern buyer behaviors, this course empowers you to drive sustainable revenue growth and elevate your organization's entire sales ecosystem.

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    Matthieu Bout, Joppe Ballet, Maarten Goedemé

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    Matthieu Bout, Joppe Ballet, and Maarten Goedemé represent a powerhouse team of business educators dedicated to demystifying the complexities of modern corporate management and entrepreneurship. With an extensive curriculum spanning over a dozen courses, their approach is deeply rooted in structured, model-based learning that strips away academic abstraction to focus on direct application. Their collaborative teaching philosophy centers on the conviction that high-level business success is not a matter of luck but a repeatable process based on proven frameworks. By blending their collective expertise in sales operations, C-level management, and strategic business development, they provide students with a comprehensive toolkit…Show more

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    Program Overview

    Online Course

    Learning format

    Sales

    Subcategory

    $27.99

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Define and implement a structured sales operations framework to streamline the buyer journey and accelerate pipeline velocity.
    • Apply advanced consultative and solution-selling methodologies to transition from transactional selling to relationship-driven partnerships.
    • Systematically diagnose, analyze, and map complex customer pain points to position your offerings as highly valuable, tailored solutions.
    • Execute proven objection-handling frameworks to address pricing, timing, and authority hurdles confidently without sacrificing margin.
    • Design and optimize sales enablement workflows, including tracking metrics, using KPIs, and leveraging technology to support reps.
    • Master modern closing techniques that build long-term trust and ensure high customer retention rates post-sale.

    Best For

    • Sales operations managers aiming to build scalable and repeatable revenue processes.
    • Business development professionals transitioning from reactive tactics to data-driven sales strategies.
    • Entrepreneurs and startup founders responsible for building their organization's first formal sales engine.
    • Sales leaders looking to align operational workflows with complex B2B buyer journeys.

    Not For

    • Individuals seeking entry-level sales tips for retail or high-volume transactional cold calling.
    • Professionals looking for a deep-dive technical certification in specific CRM software administration.
    • Learners uninterested in strategic framework building or long-term process optimization.

    What's included

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