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Unclaimed ProfileMastering B2B sales requires a shift from transactional pushing to consultative partnership. In "B2B Sales Skills Training: Consultative Selling Master Class," led by respected instructor Lawrence M. Miller, professionals learn how to approach high-value sales through the lens of service and mutual benefit. Designed specifically for consultants, entrepreneurs, and business development executives, this comprehensive training course demystifies the complex world of corporate sales. Instead of employing high-pressure tactics, students discover how to cultivate authentic, trust-based relationships with key decision-makers. The curriculum emphasizes the art of active listening and co-creating customized solutions that directly address the client's unique pain points. Throughout the modules, learners gain actionable insights into building a strong personal brand that attracts high-caliber clients, establishing credibility, and maintaining long-term partnerships that drive recurring revenue. By focusing on ethical sales techniques, collaborative problem-solving, and professional relationship management, this master class empowers participants to confidently secure high-ticket contracts while delivering genuine value to their business clients.
About the creator
Lawrence M. Miller
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Lawrence M. Miller is a highly experienced management consultant, author, and educator with over forty years of experience helping organizations transform their culture and performance. Throughout his career, Lawrence has worked with both Fortune 500 companies and growing startups, specializing in lean management, agile organization design, and leadership development. On AllPros, his courses translate decades of on-the-ground consulting experience into highly structured, actionable lessons for managers, team leaders, and executives. Lawrence’s teaching philosophy is rooted in practical application rather than abstract theory. He focuses on the science of human motivation, the mechanics of team dynamics, and the strategic alignment of…Show more
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- How to sell consulting and other high value services in the spirit of service
- How to Sustain a Lasting Professional Relationship with Clients
- Building Your Personal Brand
- Mastering the Art of Building Trust for High Value Sales
- Engaging Your Client in Co-Creating Solutions that Meet His/Her Needs
Best For
- B2B sales professionals looking to transition from transactional tactics to consultative relationships.
- Consultants and service-based entrepreneurs seeking to land high-ticket, long-term contracts.
- Business development managers who need to improve client retention and trust-building skills.
- Professionals aiming to improve their active listening and collaborative problem-solving abilities.
Not For
- Individuals seeking quick, high-pressure, or 'get-rich-quick' cold calling scripts.
- B2C retail sales staff focusing on low-value, one-off consumer product transactions.
- Professionals who prefer automated or impersonal digital marketing funnels over human-centric relationship selling.
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