Sales and Selling with Emotional Intelligence
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Unclaimed ProfileSales and Selling with Emotional Intelligence, created by renowned instructor Robin Hills, offers an invaluable deep dive into the human side of commerce. In a crowded marketplace where features and pricing often blur together, emotional intelligence (EQ) becomes the ultimate differentiator. This intermediate-level course equips sales professionals, account managers, and business developers with the psychological tools needed to connect deeply with clients. Students learn to recognize the emotional drivers behind purchasing decisions, shift their mindset toward needs-based selling, and build lasting, trust-based relationships. The curriculum explores the four distinct social interaction styles, enabling learners to tailor their pitch and communication style to match any customer's unique behavioral profile. By learning to handle objections with calm confidence and position themselves as trusted advisors rather than pushy salespeople, participants can significantly elevate the customer experience. Ultimately, this course bridges the gap between transactional selling and relational success, helping sales reps close more deals while fostering genuine customer loyalty.
About the creator
Robin Hills
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Reviews
Robin Hills is an established emotional intelligence trainer, coach, and facilitator with decades of experience helping individuals and organizations leverage psychological insights for better workplace performance. As the founder of Ei4Change (Emotional Intelligence 4 Change), Robin focuses on translating complex psychological concepts into practical, everyday strategies. His courses on AllPros cover a wide array of topics, including sales, self-awareness, self-esteem, leadership, and communication, all viewed through the critical lens of emotional intelligence and personality types. Robin's instructional style is clear, structured, and highly engaging. He utilizes real-world scenarios, interactive frameworks, and behavioral science to help learners understand not only their…Show more
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Program Overview
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Recognise the importance of emotional intelligence in selling and how you can use it to build your relationships with your customers
- Determine how your attitude to selling influences your sales success
- Identify the emotions that drive the selling process and how to work with them effectively
- Describe your uniqueness in terms of what you are selling and how you sell it
- Discover emotionally intelligent ways to sell through needs-based selling
- Examine ways to handle objections with confidence
- Identify the four social interactions style that drive customer / client behaviour
- Explain how to work with and sell to each social interaction style for maximum success
- Solve problems for your customers / clients by becoming a trusted resource and advisor
Best For
- B2B sales professionals looking to move from transactional sales to a consultative, relationship-based model
- Account managers aiming to improve client retention through better empathy and communication
- Business developers wanting to refine their ability to read social cues and adapt their pitch to different buyer personas
- Sales leaders who want to move their team beyond script-based selling toward human-centric influence
Not For
- Individuals seeking high-pressure or aggressive cold-calling tactics and 'get rich quick' sales hacks
- Beginners looking for foundational lessons on how to use a CRM or basic lead generation software
- Professionals who prefer purely data-driven, analytical selling methods over psychological and emotional approaches
What's included
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