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    The Sports Executive Path

    Sports Management: The Essentials Course By The Sports Executive Path

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    Sports Management: The Essentials Course · Program

    About this program

    Sports Management: The Essentials Course

    Online Course

    Learning format

    Sports Nutrition

    Subcategory

    English

    Course language

    $54.99

    Price

    Price may change · updated within 1–2 weeks

    Official program page

    What you'll learn in Sports Management: The Essentials Course

    • What sports management is
    • What are sports and how did they develop?
    • What is ethnography and how does it apply to sports?
    • What is consumer behaviour and how do sports relate to it?
    • The impact of sports on society
    • The values of sports and sport culture
    • How equality can be promoted through sports
    • How sports and psychology are linked
    • Why integrity and ethics are important in sports and sports management
    • Ethical issues in modern sport and the future of sports ethics
    • What is strategic management and how can it be applied to gain a competitive advantage?
    • The importance of analysis in strategic management
    • What is corporate social responsibility and do sports fans care about it?
    • How mega events and sports can be socially responsible
    • Links between sports and economics
    • What is financial doping and is it fair?
    • The costs of mega events and are they really worth it?
    • The importance of sports sponsorship
    • What is sports development and why it’s an important part of elite sport and communities
    • Issues facing sports development
    • How can a sports development program be improved?
    • What is sports marketing and who is the sports consumer?
    • What is the marketing mix?
    • How technology has helped shape sports for the fans, athletes and coaches
    • What technologies are being developed to change the future of sports
    • The media’s importance in the sports industry
    • Why financial management and financial reports are so important
    • Where sports financing comes from and the risk management that comes with it
    • The importance of data analytics in modern sport

    What's Included in Sports Management: The Essentials Course

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