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Unclaimed ProfileAspiring keynoters, business leaders, and professional speakers often struggle to transition from delivering dry, information-heavy presentations to crafting unforgettable, profitable stage experiences. "Advanced Public Speaking for Profit: Mastering Storytelling" by Doug Stevenson solves this exact challenge by introducing students to the proprietary Story Theater Method. Unlike traditional public speaking courses that focus purely on vocal variety or basic slide design, this advanced masterclass dives deep into the art and science of narrative structure. Students will unpack Doug's renowned Nine Steps of Story Structure and discover how to seamlessly weave personal and third-party anecdotes into business contexts. The curriculum goes far beyond theory, teaching practical performance techniques like staging, spatial anchoring, recreating three-dimensional environments, and portraying multiple characters with subtle physical shifts. Furthermore, the course teaches speakers how to drive home their core messages using a "Phrase That Pays" to ensure long-term audience recall. By learning how to manage emotional distance, utilize silence, and incorporate physical comedy, learners will gain the exact tools needed to command higher speaking fees, engage larger audiences, and convert stage time into tangible business success. Whether you are a seasoned executive or an aspiring professional speaker, this program offers a comprehensive blueprint to elevate your presentation skills and monetize your message.
About the creator
Doug Stevenson
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Doug Stevenson is an internationally recognized speaking coach, author, and performance expert who has dedicated his career to helping professionals master the art of high-impact storytelling. With decades of experience on stage, both as a professional actor and a keynote speaker, Doug bridges the gap between theatrical performance and corporate communication. His teaching philosophy centers on the belief that facts tell, but stories sell. Through his courses on AllPros, including "Advanced Public Speaking for Profit: Mastering Storytelling," Doug teaches students how to structure, polish, and deliver narratives that capture attention, evoke emotion, and drive business results. He works with executives,…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Discover the difference between traditional storytelling and the Story Theater Method.
- Learn keynote structure and how to determine the number and length of stories that go into a keynote speech.
- Discover a formula for audience engagement that works with all sizes and types of audiences.
- Identify personal and third-party stories that can be used in a business or professional context.
- Discover The Nine Steps of Story Structure and why it’s important to craft your stories.
- Explore a variety of story-types: Instructional, Profile, Crucible, Credibility, Imbroglio, Success Stories, Vignettes and more.
- Discover how to make the point of your story in a concise and memorable way.
- Discover why it is necessary to add thoughts and feelings to your story script.
- Discover how to use “self-talk” to reveal your thought process.
- Understand the difference between embellishing minor details in a story to make it funnier or easier to follow, versus outright lying about what happened.
- Discover the concept of branding the lesson or point of your story using a Phrase That Pays.
- Discover presentation techniques and philosophies to take your story to the next level of engagement, and effectiveness.
- Make your stories like motion pictures by adding movement and staging to your narrative.
- Re-create three-dimensional environments and then let the actions and activities of your story take place in those environments.
- Portray telephone and two-character conversations in a performed story.
- Explore the technique called “See It, Feel It, Tell It”.
- Use silence to make your story more powerful, and to give your audience more time to participate in your story.
- Portray different characters in your story with slight physical changes
- Get more laughs using proven comedy techniques and principles.
- Rehearse & memorize a story or any written material.
- Maintain power and focus while speaking to any audience, by developing non-codependent speaking.
- Discover the role that self-esteem plays in being a powerful public speaker and storyteller.
- Learn the principle of emotional distance in storytelling and how to manage tender emotions.
- Say less in your stories, by simply letting your behavior say it for you.
- Understand the difference between using a logical argument to influence someone, versus telling a powerful story that leads them to a new awareness.
Best For
- Professional keynote speakers aiming to increase their booking fees through high-impact storytelling.
- Business executives and entrepreneurs who want to make their presentations more persuasive and memorable.
- Trainers and consultants looking to integrate narrative structure into their teaching methodologies.
- Experienced presenters who feel their current speaking style is too dry, technical, or data-heavy.
Not For
- Beginners looking for basic public speaking tips like how to reduce stage fright or manage breath control.
- Individuals seeking technical training on slide design, PowerPoint aesthetics, or virtual meeting software.
- Speakers who prefer a strictly academic or data-driven approach and are uncomfortable with performance-based techniques.
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