The Branding Masterclass The Entire Brand Design Process By Lindsay Marsh
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The Branding Masterclass The Entire Brand Design Process · Program
About this program
The Branding Masterclass The Entire Brand Design Process
Online Course
Learning format
Graphic Design
Subcategory
English
Course language
$54.99
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in The Branding Masterclass The Entire Brand Design Process
- The Entire Branding Process from Sketch to Finished Client Presentation
- Understand Everything About Client Briefs
- Learn to Ask the Right Questions to the Client
- Learn to Conduct Client and Competitor Research
- Find Your Target Audience and Product Customer Profiles and Personas
- Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
- Find a Brand’s Position in the Market
- Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
- Learn How to Sketch and Sketch Various Concepts
- Learn How to Select Concepts for Further Development
- Work through the ENTIRE Logo Design Process
- Learn How to Choose the Right Typeface
- Develop a Typographic System
- Create a Flexible Color System
- Understanding Color Psychology and its Effect on Brand Design
- Working with Projects and Mockups to Further Develop Color Palettes
- Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
- Learn How to Write Ad Copy for your Brand
- Creating and Writing your Brand Voice and Language
- Create Photography Rules for Brands
- Create a Full Client Presentation
- Creating a Behance Portfolio Case Study
- Understanding the Basics of Brand Standards and Brand Guidelines
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