Music Business: Music Marketing With Digital Marketing

In the rapidly changing music industry, artists must master the art of digital marketing to cut through the noise. This comprehensive course, designed by experienced musician and marketer Alex Genadinik, equips independent artists, bands, and music managers with the practical tools needed to build a sustainable career. Students will explore cutting-edge music promotion strategies, focusing on platforms like YouTube, TikTok, and targeted social media ads. By dissecting real-world examples, learners understand how to build a recognizable brand, grow an organic following, and turn listeners into dedicated superfans. Additionally, the curriculum addresses the essential financial side of the music business, offering insights into fundraising, budgeting, and crowdfunding for upcoming releases. With direct access to the instructor through personalized Zoom office hours and prompt Q&A support, this course bridges the gap between creative talent and business acumen. Whether you are launching your first single or looking to optimize an existing promotional campaign, this training provides the structured guidance necessary to achieve measurable growth and navigate the complexities of modern music distribution.