How to Build 2-Sided E-commerce Marketplaces | Sramana Mitra

Building a successful two-sided e-commerce marketplace requires navigating the classic chicken-and-egg dilemma: how do you attract buyers without sellers, and how do you attract sellers without buyers? In this comprehensive masterclass led by seasoned entrepreneur and strategist Sramana Mitra, students dive deep into the mechanics of platform economics. Through a series of in-depth, real-world case studies and interviews with multi-million dollar marketplace founders, this course unpacks the critical innovations and sustainable business models shaping today's digital economy. Aspiring entrepreneurs, product managers, and e-commerce strategists will learn how to identify viable market gaps, balance supply and demand dynamics, and choose the right monetization strategies. Beyond initial launch tactics, the course offers valuable guidance on organizational growth, including when to hire key team members, how to effectively approach venture capital or bootstrapping, and how to scale operations sustainably. Additionally, learners will gain perspective on long-term goals by exploring potential exit strategies. Whether you are launching a niche platform or aiming to disrupt an established industry, this course provides the strategic blueprint needed to build, scale, and exit a thriving two-sided marketplace.