YouTube Marketing with Dekker
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Unclaimed ProfileUnlock the power of the world's largest video-sharing platform with YouTube Marketing with Dekker, a comprehensive masterclass designed to scale your brand, drive high-converting traffic, and build a loyal subscriber base from scratch. Spearheaded by Dekker the Marketer, this intensive curriculum bridges the gap between creative storytelling and analytical performance. Throughout this course, you will delve deep into the mechanics of YouTube SEO, discovering how to optimize your video titles, descriptions, and tags to rank at the absolute top of search results and secure coveted spots in the recommended video feeds. But search visibility is only half the battle. Dekker demystifies the technical side of YouTube Ads, guiding you through campaign setup, precise targeting strategies, and budget optimization to maximize your overall return on ad spend. Additionally, you will master YouTube Automation techniques to streamline your content creation pipeline, successfully delegating tedious tasks while retaining high editorial quality. From essential video editing workflows that keep viewer retention high to actionable audience growth tactics, this program equips creators, digital marketers, and entrepreneurs with a sustainable, metrics-driven roadmap for long-term YouTube channel success.
About the creator
Dekker Fraser
View full profileMarketing · United States
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Dekker Fraser is a marketing executive and Udemy instructor with over a million course enrollments. He was a Global Brand Manager for Sony PlayStation and VP of Marketing for a Google backed startup. He holds a Kellogg MBA, has authored several marketing books, and has taught digital marketing at the college level.
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Program Overview
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Learning format
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Price may change · updated within 1–2 weeks
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What You'll Learn
- Design and execute profitable YouTube Ads campaigns from scratch, including targeting, bidding, and tracking conversion metrics.
- Optimize video metadata, tags, titles, and thumbnails using advanced YouTube SEO techniques to rank higher in search and browse features.
- Implement YouTube Automation workflows to streamline video research, scriptwriting, and scheduling, saving dozens of production hours weekly.
- Edit high-retention videos with pacing, transitions, and call-to-actions tailored specifically to keep the YouTube algorithm happy and viewers engaged.
- Analyze YouTube Analytics to diagnose drop-off points, improve click-through rates (CTR), and boost average view duration (AVD).
- Build and scale a dedicated subscriber community using cross-promotion strategies, community tab engagement, and strategic playlisting.
Best For
- Aspiring creators looking to build a sustainable YouTube channel from the ground up.
- Digital marketers wanting to leverage paid YouTube Ads for lead generation and sales.
- Entrepreneurs aiming to scale their content production through automation and efficient workflows.
- Small business owners seeking to improve search visibility and organic reach via video SEO.
Not For
- Individuals seeking basic video editing tutorials without a focus on growth or marketing strategy.
- Complete beginners who are not interested in the analytical, metrics-driven side of content creation.
- Viewers looking for 'get rich quick' schemes or shortcuts that bypass the need for quality content.
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