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Who Is Clare Lynch?
Clare Lynch is an experienced professional copywriter, corporate writing coach, and instructional designer dedicated to helping aspiring writers build profitable, sustainable freelance careers. As the founder of the professional writing agency Doris & Bertie, Clare has spent over two decades crafting high-impact copy for major corporate clients and teaching professionals how to communicate with clarity, precision, and influence. Her teaching philosophy centers on demystifying the business of writing, breaking down complex persuasion techniques into actionable, step-by-step frameworks that anyone can master. Through her course, Freelance Copywriting: How To Succeed As An Elite Copywriter, Clare combines her deep industry knowledge with practical business strategies, guiding students from the fundamentals of persuasive writing to the realities of client acquisition, pricing, and project management. Whether teaching corporate executives or freelance beginners, Clare’s approach is encouraging, structured, and deeply rooted in real-world application, focusing not just on how to write copy, but on how to build a respected, lucrative business.
Clare Lynch's Programs
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Aspiring writers and intermediate-level copywriters looking to transition into a highly profitable, sustainable freelance career will find immense value in Clare Lynch's targeted masterclass. This course is specifically engineered for those who already understand the basics of writing but struggle to command the premium rates they deserve. Through practical, real-world strategies, students learn how to systematically differentiate between low-paying, soul-crushing gig work and the high-value strategic copywriting projects that elite businesses are eager to fund. The curriculum dives deep into the business side of writing, shedding light on complex topics like value-based pricing, professional client communication, and setting up bulletproof proposals using ready-to-use templates. Learners will gain the confidence to pitch high-paying clients, manage their freelance workflow efficiently, and establish a distinct professional brand. By demystifying the financial and operational aspects of freelance copywriting, the course equips writers with the actionable tools needed to scale their earnings, eliminate feast-or-famine cycles, and operate as elite service providers.
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FAQ
What is Clare's professional background?
Clare is the founder of the communications agency Doris & Bertie. She has over twenty years of experience working as a professional copywriter and writing consultant, helping corporate clients, executives, and business owners refine their messaging and improve their written communication skills.
Who are Clare's copywriting courses designed for?
Her courses are ideal for aspiring copywriters, freelance writers looking to scale their income, and marketing professionals who want to master persuasive communication. Students range from complete beginners to experienced writers looking to command higher fees and land elite clients.
What is Clare's teaching style?
Clare's teaching style is highly practical, clear, and structured. She avoids dense academic jargon, choosing instead to focus on actionable frameworks, real-world examples, and step-by-step exercises that allow students to immediately apply what they learn to their own writing and business practices.
Does Clare's copywriting course cover the business side of freelancing?
Yes. In addition to teaching persuasive writing techniques, Clare's course specifically addresses the essential business mechanics of freelancing, including how to find high-paying clients, price services confidently, pitch professionally, and manage ongoing client relationships.