Rich Schefren

    Rich Schefren

    Marketing · English

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    Who Is Rich Schefren?

    Rich Schefren built his first $7 million business by age 23 — not online, but in fashion. After graduating summa cum laude in accounting from Case Western Reserve University, he joined Arthur Anderson's Strategic Planning Division, then left to rescue his family's struggling clothing boutique in New York's SoHo neighborhood. He turned it into one of the hottest eclectic boutiques in the city, growing revenue from $1.5 million to $7.5 million in three years, with customers including Prince and Uma Thurman. He retired at 25, got bored, and started a hypnosis center in Manhattan with a $7,500 investment that grew to $7 million in four years and ultimately over $13.5 million annually before he moved on again. He discovered the internet when the hypnosis business was already thriving, and in 2005 he founded Strategic Profits — the company he still runs today from Delray Beach, Florida. His 2006 free report, the Internet Business Manifesto, became what many in the industry call the most downloaded internet marketing report in history, surpassing 1 million downloads and making him the go-to business coach for online entrepreneurs. He's credited with pioneering the free lead magnet concept, inventing the automated webinar, popularizing the VSL (video sales letter), and coaching some of the most recognized names in internet marketing: Russell Brunson, Ryan Deiss, Frank Kern, Mike Filsaime, and Todd Brown, among others. Strategic Profits has since generated over $10 million in annual revenue, and Schefren claims his clients collectively added over $15 billion in revenue because of his strategies. His flagship product today is Steal Our Winners — a monthly mastermind membership that gives subscribers access to marketing strategies, tactics, and campaigns from over 100 direct-response experts. The lifetime edition is priced at $399 and includes back issues, live group coaching calls, a 27-episode docuseries called The C.S.I.B., and a 314-page marketing blueprint documenting every email and sales letter Schefren used to grow Strategic Profits from zero to $7.4 million. He also offers Decision Partner 1:1, a high-ticket private coaching program for founders who need a strategic thinking partner, though pricing is not publicly listed. His most recent product line is ZenithMind, an AI-powered business strategy system aimed at helping entrepreneurs build what Schefren calls "strategist-class advantage" using personalized AI frameworks. AllPros is building its verified review database for Rich Schefren's programs. If you've taken Steal Our Winners, ZenithMind, or worked with him through Decision Partner, your review helps other entrepreneurs make an informed decision — and it's the most useful signal on a page like this.

    Steal Our Winners

    Overview of Rich Schefren

    CategoryMarketing
    LanguageEnglish
    Based inUnited States
    Active since2005
    Est. net worth*$35M+
    Top courseSteal Our Winners
    Social links
    Visit websitetiktoktwitteryoutubefacebooklinkedininstagram

    * Based on public sources, unverified.

    Rich Schefren's Programs

    Steal Our Winners bannerHighest rated
    Steal Our WinnersAffiliate Marketing

    No verified reviews yet, be the first to review

    Steal Our Winners is an online marketing and business strategy training created by Rich Schefren. The program focuses on identifying proven marketing campaigns, analyzing successful business strategies, and applying similar models to other businesses. The material appears designed for entrepreneurs, marketers, and online business owners seeking frameworks for campaign planning and growth.

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    Is Rich Schefren Legit?

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    FAQ

    Answers to what buyers usually ask before enrolling in Rich Schefren’s courses, pricing, reputation, refunds, and how AllPros scores verified reviews.
    Is Rich Schefren a scam?

    Rich Schefren is a legitimate business strategist with a 20-year track record at Strategic Profits, which he founded in 2005. His Internet Business Manifesto surpassed 1 million downloads and he has verifiable coaching relationships with major online marketers including Russell Brunson and Ryan Deiss. Complaints exist around the legacy Business Growth System and Founders Club programs for unfulfilled promises, but these are older programs and no fraud claims have been documented. AllPros has no verified reviews at this time — add yours to help others decide.

    Is Steal Our Winners worth it?

    Steal Our Winners Lifetime Edition at $399 is priced far below comparable marketing mastermind memberships, which typically run $10,000–$100,000 per year. It suits online entrepreneurs and marketers who want ongoing exposure to real direct-response campaigns from 100+ practitioners. It's less useful for total beginners who need step-by-step implementation guidance rather than strategic intelligence.

    What is Rich Schefren's best course?

    Steal Our Winners is Schefren's most consistently promoted and widely known program — a monthly mastermind membership with a lifetime option at $399. For founders who want direct access to Schefren himself, Decision Partner 1:1 is the premium offer, though pricing requires a direct inquiry. The Internet Business Manifesto remains his most downloaded work and is still available for free.

    How much do Rich Schefren's courses cost?

    Steal Our Winners Lifetime Edition is $399 one-time. The Internet Business Manifesto is free. Business Growth System was priced at $397 per month but is now a legacy program. ZenithMind OS pricing is not publicly listed; a 21-day trial is offered. Decision Partner 1:1 pricing is not disclosed publicly. No refund policies were found at time of research.

    Who are Rich Schefren's courses for?

    Schefren's programs are built for online business owners, digital marketers, and course creators who already have a business and want to grow it strategically. Steal Our Winners and Strategic Profits content assume familiarity with digital marketing fundamentals. Beginners who need basic setup guidance will find his material too advanced; operators running $100K–$10M+ businesses are the core fit.

    What is the Internet Business Manifesto?

    The Internet Business Manifesto is a free report published by Schefren in 2006 that diagnosed why most internet entrepreneurs fail — arguing they run their businesses like jobs rather than systems. It surpassed 1 million downloads and is credited as the report that popularized the free lead magnet model in online marketing. It's still available for download at strategicprofits.com.

    Did Rich Schefren coach Russell Brunson and Ryan Deiss?

    Yes. Schefren has publicly documented coaching relationships with Russell Brunson (founder of ClickFunnels), Ryan Deiss (founder of DigitalMarketer), Frank Kern, Mike Filsaime, and others. This is the origin of the "Guru to the Gurus" positioning that Strategic Profits has used since the late 2000s.

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