Jeff Marcoux

    Account Based Marketing (ABM) Master Class

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    Funnels · Online Course

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    The Account Based Marketing (ABM) Master Class, led by industry expert Jeff Marcoux, offers a comprehensive deep dive into the modern B2B go-to-market strategy that is transforming sales and marketing. In today's competitive landscape, generic broad-net marketing is no longer sufficient. This course guides professionals through the transition to a highly targeted, strategic ABM framework. Students will learn how to define their Total Addressable Market (TAM) and establish a razor-sharp Ideal Customer Profile (ICP) to focus resources on high-value accounts. Jeff Marcoux breaks down the process of identifying key personas within target organizations and crafting personalized campaigns that resonate. Crucially, the course addresses the historical divide between sales and marketing, offering practical alignment strategies to maximize impact. Whether you are deploying ABM for demand generation, inside sales (SDR/ISR) initiatives, or complex enterprise sales cycles, this masterclass provides actionable templates and tech-stack recommendations. By understanding modern MarTech and SalesTech landscapes, participants will emerge ready to build predictable pipelines and execute successful ABM pilot programs that drive measurable revenue growth.

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    Jeff Marcoux

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    Marketing

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    Jeff Marcoux

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    Jeff Marcoux is a recognized leader in the B2B marketing space, renowned for his pioneering work in Account-Based Marketing (ABM) and marketing technology orchestration. With a career spanning executive leadership roles at enterprise technology giants and high-growth startups, Jeff brings a wealth of practical, battle-tested experience to his students. He understands that successful marketing isn't just about campaigns; it’s about strategic alignment between marketing, sales, and customer success to drive sustainable revenue growth. As an educator, Jeff translates complex enterprise strategies into structured, actionable frameworks that professionals can implement immediately. His teaching style is highly interactive and grounded in real-world…Show more

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    Program Overview

    Online Course

    Learning format

    Funnels

    Subcategory

    $9.99 (list $54.99)

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • What is Account Based Marketing (ABM)? Why it is critical to marketing today?
    • Understand your business & define the job to be done
    • How to create your Total Addressable Market (TAM) & Ideal Customer Profile (ICP)
    • How to identify target accounts, key personas, & incorporate those into an ABM campaign
    • How to help facilitate sales & marketing alignment for the most impact & success
    • Practical Application of ABM in Marketing Campaigns
    • Practical Application of ABM for ISR/SDR Campaigns
    • Practical Application of ABM in Sales Campaigns & Sales Prioritization
    • How to create predictable pipeline for your ABM & demand generation teams
    • Understanding of ABM Marketing Technology (MarTech) & Sales Technology (SalesTech)
    • Understanding of how to get going with your ABM strategy & piloting ABM

    Best For

    • B2B marketing professionals looking to transition from lead generation to account-based strategies
    • Sales leaders and SDR/BDR managers aiming to align outreach efforts with marketing initiatives
    • Revenue operations professionals seeking to optimize their tech stack for targeted account engagement
    • Startup founders and growth teams who need to focus resources on high-value enterprise accounts

    Not For

    • B2C marketers or those focused on high-volume, low-touch e-commerce strategies
    • Professionals seeking a technical tutorial on specific software platforms rather than strategic frameworks
    • Absolute beginners who have no prior experience or foundational knowledge of sales and marketing terminology

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