Account Based Marketing (ABM) Master Class

0/5

Not enough reviews yet

Funnels · Online Course

Account Based Marketing (ABM) Master Class Reviews & Product Details

The Account Based Marketing (ABM) Master Class, led by industry expert Jeff Marcoux, offers a comprehensive deep dive into the modern B2B go-to-market strategy that is transforming sales and marketing. In today's competitive landscape, generic broad-net marketing is no longer sufficient. This course guides professionals through the transition to a highly targeted, strategic ABM framework. Students will learn how to define their Total Addressable Market (TAM) and establish a razor-sharp Ideal Customer Profile (ICP) to focus resources on high-value accounts. Jeff Marcoux breaks down the process of identifying key personas within target organizations and crafting personalized campaigns that resonate. Crucially, the course addresses the historical divide between sales and marketing, offering practical alignment strategies to maximize impact. Whether you are deploying ABM for demand generation, inside sales (SDR/ISR) initiatives, or complex enterprise sales cycles, this masterclass provides actionable templates and tech-stack recommendations. By understanding modern MarTech and SalesTech landscapes, participants will emerge ready to build predictable pipelines and execute successful ABM pilot programs that drive measurable revenue growth.

Best For

B2B marketing professionals looking to transition from lead generation to account-based strategies Sales leaders and SDR/BDR managers aiming to align outreach efforts with marketing initiatives Revenue operations professionals seeking to optimize their tech stack for targeted account engagement Startup founders and growth teams who need to focus resources on high-value enterprise accounts

Not For

B2C marketers or those focused on high-volume, low-touch e-commerce strategies Professionals seeking a technical tutorial on specific software platforms rather than strategic frameworks Absolute beginners who have no prior experience or foundational knowledge of sales and marketing terminology

Ratings & reviews

This product hasn't been reviewed yet! Be the first to share your experience.

0/5

Not enough reviews yet

0 reviews

Rating breakdown

Results mentioned in reviews are individual experiences and are not guaranteed or typical.

About the Creator

Jeff Marcoux

Jeff Marcoux is a recognized leader in the B2B marketing space, renowned for his pioneering work in Account-Based Marketing (ABM) and marketing technology orchestration. With a career spanning executive leadership roles at enterprise technology giants and high-growth startups, Jeff brings a wealth of practical, battle-tested experience to his students. He understands that successful marketing isn't just about campaigns; it’s about strategic alignment between marketing, sales, and customer success to drive sustainable revenue growth. As an educator, Jeff translates complex enterprise strategies into structured, actionable frameworks that professionals can implement immediately. His teaching style is highly interactive and grounded in real-world case studies, avoiding high-level theory in favor of practical playbooks, measurement frameworks, and technology alignment. Students in his courses learn not just the "what" of ABM, but the "how"—including how to select target accounts, align cross-functional teams, orchestrate personalized campaigns, and measure true business impact. Jeff is passionate about empowering modern marketers to elevate their strategic value within their organizations.

View full profile

Top alternatives

Compare Similar Funnels Programs

Not sure Account Based Marketing (ABM) Master Class is the right fit? See how it stacks up against the top-rated alternatives in funnels, all rated by verified students.

GoHighLevel Complete System 2026: Funnels, CRM & Automation
Sawan Kumar
0 reviews
View program
Sales Funnels: Master Digital Marketing
Sansão Seara
0 reviews
View program
Sales with ChatGPT AI - Negotiation Marketing Funnels Leads
Jun Wu - Social Media Influencer
0 reviews
View program
Master Clickfunnels 2.0 & Start Building Funnels
Convertain Media LLC
0 reviews
View program
Sales Funnels Masterclass: Increase Sales With Sales Funnels
eCommerce Hero
0 reviews
View program
Sales Funnel Masterclass: Master Sales Funnels in Marketing
Hamza Rouane
0 reviews
View program