Jeff Marcoux

    Jeff Marcoux

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    Who Is Jeff Marcoux?

    Jeff Marcoux is a recognized leader in the B2B marketing space, renowned for his pioneering work in Account-Based Marketing (ABM) and marketing technology orchestration. With a career spanning executive leadership roles at enterprise technology giants and high-growth startups, Jeff brings a wealth of practical, battle-tested experience to his students. He understands that successful marketing isn't just about campaigns; it’s about strategic alignment between marketing, sales, and customer success to drive sustainable revenue growth. As an educator, Jeff translates complex enterprise strategies into structured, actionable frameworks that professionals can implement immediately. His teaching style is highly interactive and grounded in real-world…

    Overview of Jeff Marcoux

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    Jeff Marcoux's Programs

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    Account Based Marketing (ABM) Master Class

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    The Account Based Marketing (ABM) Master Class, led by industry expert Jeff Marcoux, offers a comprehensive deep dive into the modern B2B go-to-market strategy that is transforming sales and marketing. In today's competitive landscape, generic broad-net marketing is no longer sufficient. This course guides professionals through the transition to a highly targeted, strategic ABM framework. Students will learn how to define their Total Addressable Market (TAM) and establish a razor-sharp Ideal Customer Profile (ICP) to focus resources on high-value accounts. Jeff Marcoux breaks down the process of identifying key personas within target organizations and crafting personalized campaigns that resonate. Crucially, the course addresses the historical divide between sales and marketing, offering practical alignment strategies to maximize impact. Whether you are deploying ABM for demand generation, inside sales (SDR/ISR) initiatives, or complex enterprise sales cycles, this masterclass provides actionable templates and tech-stack recommendations. By understanding modern MarTech and SalesTech landscapes, participants will emerge ready to build predictable pipelines and execute successful ABM pilot programs that drive measurable revenue growth.

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    Jeff has spent years leading B2B marketing teams, managing significant budgets, and designing go-to-market strategies at top-tier organizations. He has served in key executive marketing roles, specializing in marketing technology, demand generation, and enterprise sales alignment, which forms the foundation of his ABM curriculum.