Advertising Strategy: From Objectives to ROI By PracticalGrowth Inc.
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Advertising Strategy: From Objectives to ROI · Program
About this program
Advertising Strategy: From Objectives to ROI
Online Course
Learning format
Paid Advertising
Subcategory
English
Course language
$9.99 (list $29.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Advertising Strategy: From Objectives to ROI
- Set measurable advertising objectives using SMART, DAGMAR, and the 5 M’s.
- Define target segments and personas using STP, data patterns, and motivation-based insights.
- Create positioning and value propositions that translate into consistent, compelling ad messages.
- Write creative briefs and structure ads with AIDA to drive attention, desire, and action.
- Build a media plan and budget mix aligned to brand-building and short-term activation goals.
- Measure effectiveness with ROAS/CPA and choose attribution models that reflect the full customer journey.
- Optimize campaigns using A/B testing, automation, and post-campaign learnings.
What's Included in Advertising Strategy: From Objectives to ROI
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