Introduction to Programmatic Advertising - Digital Marketing By Ben Silverstein
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Introduction to Programmatic Advertising - Digital Marketing · Program
About this program
Introduction to Programmatic Advertising - Digital Marketing
Online Course
Learning format
Paid Advertising
Subcategory
English
Course language
$11.99 (list $49.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Introduction to Programmatic Advertising - Digital Marketing
- Learn what programmatic advertising is from a 10,000 foot view
- Get introduced to all the players in the programmatic advertising space
- Understand advertising strategy and how programmatic fits in
- Digital marketing processes and how programmatic changed that
- What is Header Bidding vs. Waterfalls and why is it important?
- Learn from an industry expert
- What is Programmatic Advertising & RTB (Real Time Bidding)?
- Make smarter decisions about your digital advertising efforts
- Advance your career with a deeper understanding of the digital advertising industry
- An understanding of the complex way digital advertising companies work together
- Join over 7,000 students in 130 countries who have taken these courses
- Be able to clearly and confidently present ideas to clients and co-workers
What's Included in Introduction to Programmatic Advertising - Digital Marketing
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