Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads
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Unclaimed ProfileMastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads by Sakshar Barua offers a comprehensive, multi-platform roadmap designed to transform beginners and intermediate marketers into skilled media buyers. This 29-hour course breaks down the complexities of modern paid advertising, focusing on the three giants of traffic acquisition. Students begin by dissecting search engine marketing through Google Ads, learning how to execute strategic keyword research, write high-converting copy, and configure campaign structures that lower cost-per-click. Transitioning to paid social, the course deep-dives into Facebook Ads, showing learners how to utilize the Facebook Pixel, build Custom and Lookalike Audiences, and navigate complex targeting ecosystems. Lastly, it demystifies LinkedIn Ads, making it an essential resource for B2B professionals aiming to capture high-intent corporate leads using the LinkedIn Insight Tag. Whether you are an entrepreneur looking to scale your own e-commerce brand or a digital marketer wanting to broaden your service offerings, this course provides the tactical, hands-on knowledge needed to optimize budgets, analyze metrics, and consistently maximize return on investment (ROI) across diverse marketing channels.
About the creator
Sakshar Barua
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Sakshar Barua is a seasoned paid media strategist and educator dedicated to helping businesses and marketers navigate the complex landscape of digital advertising. With deep expertise across Google Ads, Facebook Ads, and LinkedIn Ads, Sakshar has spent years managing high-performing campaigns that translate into tangible business growth. His approach to teaching is grounded in real-world application, discarding dry theory in favor of live walk-throughs, tactical campaign setup, and strategic budgeting. In his courses on AllPros, Sakshar breaks down complex algorithm mechanics, bidding strategies, and audience segmentation into clear, actionable steps. He teaches students how to systematically approach data, optimize creative…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.
- You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.
- Students will be able to driving results and maximizing return on investment.
- You will be able to do effective keyword research strategies for optimal results.
- You will be able to create compelling ad copy that converts.
- You will be able to analyze and optimize campaigns for maximum ROI.
- Use Custom Audiences and Lookalike Audiences for precision targeting.
- Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.
- Leverage LinkedIn Ads for B2B marketing success.
- Measure campaign performance and adjust strategies.
Best For
- Digital marketers and freelancers looking to master cross-platform media buying.
- Small business owners aiming to manage their own ad spend efficiently.
- B2B professionals focused on lead generation through LinkedIn and Google Ads.
- E-commerce managers wanting to scale brands using Facebook and Instagram advertising.
- Beginners to intermediate learners seeking a unified strategy for multi-channel PPC.
Not For
- Individuals looking for 'get rich quick' schemes or automated passive income hacks.
- Advanced media buyers who only want to learn proprietary or niche AI-based bidding strategies.
- Those who prefer theoretical marketing history over technical, hands-on campaign execution.
- Learners who are not prepared to invest budget into actual ad testing and data collection.
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