Lazy Programmer Inc.

    Bayesian Machine Learning in Python: A/B Testing

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    Unlock the power of advanced data science with this comprehensive guide to Bayesian Machine Learning in Python, specifically tailored for modern digital advertising, marketing, and conversion rate optimization (CRO). Created by Lazy Programmer Inc., this course bridges the gap between traditional frequentist statistics and cutting-edge Bayesian techniques, giving you a massive competitive edge in real-world A/B testing. Traditional A/B testing methods are often slow, inefficient, and prone to costly mistakes. Through this course, you will master adaptive algorithms, including the multi-armed bandit, Thompson sampling, and the epsilon-greedy method, allowing you to optimize campaigns dynamically in real-time. Whether you are a marketer seeking to maximize ad spend, a product manager looking to refine user experiences, or a data scientist aiming to deploy sophisticated machine learning models, this course provides hands-on practical implementations in Python. By transitioning from standard t-tests to Bayesian methods, you will learn to estimate probabilities directly, making more reliable, data-driven decisions that minimize risk and scale your online campaigns with unmatched precision.

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    Lazy Programmer Inc. is an elite online educator specializing in data science, machine learning, and artificial intelligence. Known for a rigorous yet highly accessible teaching methodology, the instructor focuses on cutting through the superficial hype of modern AI to deliver deep, foundational understanding. Rather than simply showing how to import libraries, Lazy Programmer Inc. guides students through the mathematical theory behind algorithms and then demonstrates how to build them from scratch in Python. Their extensive catalog spans essential foundations like Logistic Regression to advanced topics including Bayesian A/B testing, evolutionary AI, deep reinforcement learning, and recommender systems. Recently, they have…Show more

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    Program Overview

    Online Course

    Learning format

    Paid Advertising

    Subcategory

    $10.99 (list $69.99)

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Implement adaptive A/B testing algorithms in Python, including epsilon-greedy, UCB1, and Bayesian Thompson Sampling to optimize ad campaigns dynamically.
    • Formulate a deep theoretical and practical understanding of the core differences between Bayesian and Frequentist statistics, specifically focusing on p-values vs. posterior probabilities.
    • Calculate and model click-through rates (CTR) and conversion rates using the Beta-Binomial conjugate model to make faster, statistically sound marketing decisions.
    • Perform Bayesian A/B testing on continuous data (such as revenue per visitor or session duration) utilizing the Normal-Normal conjugate prior model.
    • Solve the explore-exploit dilemma mathematically and computationally, minimizing opportunity costs during live advertising campaigns.
    • Write efficient, production-ready Python code using libraries like NumPy and SciPy to automate real-time decision-making systems for digital platforms.

    Best For

    • Data scientists looking to transition from frequentist methods to advanced Bayesian modeling.
    • Digital marketers and growth hackers aiming to optimize ad spend using dynamic A/B testing.
    • Developers interested in implementing real-time decision algorithms like Thompson sampling.
    • Product managers who need to minimize the opportunity cost of traditional, slow testing methods.

    Not For

    • Complete beginners to programming who lack basic knowledge of Python syntax and libraries.
    • Professionals seeking a surface-level overview of A/B testing without deep statistical or mathematical theory.
    • Learners strictly interested in non-programmatic tools or automated drag-and-drop marketing dashboards.

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