Become a Certified Digital Marketer | 41 Courses in 1
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Unclaimed ProfileBecome a Certified Digital Marketer | 41 Courses in 1 offers an exhaustive, step-by-step masterclass designed for aspiring performance marketers, business owners, and agency career-seekers. Led by digital marketing expert Jim Esen, this comprehensive program bridges the gap between theoretical knowledge and real-world execution across all major paid media platforms. Students dive deep into advanced Facebook Ads campaign structures, Google's diverse ad suite (including Search, Display, Shopping, and Performance Max), LinkedIn B2B targeting, and high-growth creative tactics on modern platforms like TikTok, Snapchat, Pinterest, and Twitter. Beyond basic media buying, the course places a heavy emphasis on critical technical tracking and analytical fundamentals. You will learn how to properly configure tracking pixels, leverage Google Tag Manager (GTM) for seamless tag deployment without slowing down your site, and master Google Analytics 4 (GA4) to make data-driven campaign optimizations. By learning authentic agency slang, hidden targeting strategies, and persuasive ad copywriting frameworks, you will build the complete skillset needed to successfully audit existing ad accounts, lower your cost per click, and drive high-converting traffic that directly translates to sales and leads.
About the creator
Jim Esen Digital Marketing Master | 45,000+ Students Worldwide
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Jim Esen is a seasoned digital marketing authority and globally recognized educator who has dedicated his career to demystifying the complex landscape of online growth for over 45,000 students. With a teaching philosophy rooted in practical application and data-driven results, Jim bridges the gap between theoretical marketing concepts and the high-stakes reality of modern digital business. His pedagogical approach is defined by comprehensive, up-to-date curricula that evolve alongside the rapid shifts in platform algorithms, ensuring that his students are always equipped with cutting-edge tools. Whether he is breaking down the nuances of Meta and LinkedIn advertising, guiding aspiring entrepreneurs through…Show more
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Program Overview
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Learning format
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What You'll Learn
- You will master digital marketing agency slang. How markers in digital marketing agencies talk. This will help you nail job interviews.
- You will learn the essential Facebook ad account structure. (Essential in Digital Marketing)
- You will learn the "secret" interests in Facebook ads that no one talks about and targets. You will get the cheapest traffic and most conversions.
- You will grasp the type of creatives you should use when adressing businesses and customers.
- You will learn different campaign building tactics to launch a Business to Business and Business to Customer campaigns.
- You will learn how to write compelling copy to convert in Facebook ads.
- You will know the exact steps to install a pixel and track the important events.
- You will know how to create Lookalike audiences in Facebook ads.
- You will master remarketing like a pro. (Essential skill of a digital marketer)
- You will know the exact steps to optimize a Facebook ads campaign. Know the metrics to look at when auditing an ad account.
- You will learn Google Search, Google Shopping, Google Display, Google Performance Max, Google Youtube(Video), Google Local, Google Discovery campaign types.
- You will learn how to install the pixel and track important events.
- You will master keyword targeting in Google and critical techniques many marketers miss.
- You will grasp the advanced tactics such as Google DKI in Google Search ads to run ads like a pro.
- You will master how to write compelling copy for Google Search and other campaign types.
- You will become the ultimate expert of the bidding strategies in Google. You will know which one to use when.
- You will know exactly which campaign types you should combine for ultimate results.
- You will learn the targeting options in Google campaign types. Including retargeting.
- You will learn Linkedin at campaign structure for optimal results.
- You will know exactly how to install the tracking on your website to track important events coming from Linkedin
- You will know how to keep your CPC low on Linkedin ads.
- You will master the advanced targeting options on Linkedin ads.
- You will know how to and when to use all the creative types in Linkedin.
- You will master TikTok ad account structure that will yield results for your business.
- You will know the exact targeting scheme that is optimal for TikTok
- You will master the creative types you should use to blend in the platform and not look like an ad.
- You will know how to install the TikTok pixel.
- You will master Twitter ads and it's targeting options.
- You will know the exact ad types on Twitter ads that will drive results
- You will know how to install a Twitter pixel and track important events.
- You will know the exact targeting options in Snapchat ad.
- You will master Snapchat creative types and which ones you should use.
- You will know how to install the Snapchat pixel to track important events coming from Snapchat.
- You will know the exact targeting options in Pinterest including the keyword targeting.
- You will learn the targeting combinations that will drive sales and leads.
- You will know how to install a Pinterest pixel into your website to track important events.
- You will know the Pinterest ad creative types and the copy you should use for optimal results
- You will become a master of Google Analytics 4. So you can look at what people are doing on your website and where are they coming from.
- You will understand how to use Google Tag Manager to implement tags to your website without slowing down the speed of your site.
- You will become a professional and certified digital marketer with the ability to turn ads into sales and leads.
- With the completion, you will get a digital marketing certificate that will help you get a job in the digital marketing industry.
Best For
- Aspiring marketers looking to secure entry-level agency roles by mastering professional terminology.
- Business owners who want to manage their own multi-channel paid media strategies to reduce agency reliance.
- Freelancers aiming to build a full-stack digital marketing portfolio covering Facebook, Google, and social platforms.
- Data-driven marketers seeking hands-on training in Google Tag Manager and GA4 for advanced conversion tracking.
Not For
- Individuals seeking a quick-fix or 'get rich fast' scheme without putting in the work to learn complex ad platforms.
- Advanced media buyers who are only looking for niche, platform-specific hacks rather than a comprehensive, holistic overview.
- People who prefer purely theoretical marketing studies without the technical requirements of pixel installation and data analytics.
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