ONYX By Aayush Swamy

I feel like working with you was a huge unlock for me on the organic content side because you gave very clear directions on what to do with no guesswork. It wasn’t theoretical or conceptual, it was just “go do this exact thing,” and that’s what helped me the most because I needed clear instructions and no ambiguity. You also helped me simplify everything, from scripting to filming to consistency, and you made me realize how important it is to make content in a structured way instead of overcomplicating it. You basically refined what I already had and made it crystal clear so I could actually execute.

Before working together, I already had a viral video that carried my entire account, but I didn’t know how to repeat it or build a system around it. I had worked with other content mentors before, but nothing really panned out and I was still stuck trying to figure things out on my own. What changed for me was simplifying everything, posting every day, and focusing on content that the viewer actually understands instead of overcomplicating my message with technical fitness language.

I felt like he helped me get really clear on what I actually wanted from my business, not just chasing money but building something aligned with me. He pushed me to refine my ideas, my messaging, and how I show up on camera so it actually connects with the right people. I feel like he just took what was already in me and made it way more clear and effective.

Before this, I was mostly posting personal life content without a clear direction and I felt disconnected from my brand. I even had moments of identity confusion where I questioned if my niche and business were even right for me. After gaining clarity, I shifted my content and started attracting my “soul clients” and felt more aligned with coaching again. I realized I don’t need to chase money or big numbers, I just need to serve the right people and show up authentically.

I felt like the biggest shift was learning how to actually structure content and understand the psychology behind it. He really taught me how to talk to a specific audience and turn that into a script that actually converts. I stopped focusing on random trends and started building content with intention, and that changed everything.

Before this, I had viral videos that looked successful on the surface, but I wasn’t making more money or getting real clients from them. I used to focus on entertaining content and trends, but it didn’t create conversions or attract the right audience. Now I care less about vanity metrics like views and more about whether the content is bringing in actual leads and sales. I realized that even lower-view videos can outperform viral ones if they’re targeting the right people and building trust.

I felt like I wasn’t just being told to post more or follow trends, but actually taught how to understand content. Every week I got “needle movers” and clear feedback on what to improve, which helped me progress instead of just guessing. I learned how to speak better on camera and actually put myself into my content instead of sounding like I’m reading a script.

Before, I was basically posting randomly because I thought something was funny or a good idea, but it didn’t really have structure. Now I understand why I’m posting what I post, and how important hooks and delivery are. I also realized followers and views don’t equal sales, because I know people with way more followers than me making less money. My content now builds more trust, lowers sales resistance, and even helps my referrals and ads perform better because people already recognize me and trust my authority.

You guys don’t pull back punches and I genuinely appreciate that because I needed it. I had to hear that my content was trash. It was humbling, but it was necessary. For the first time in a long time I had to stop running on autopilot and actually dissect what I was doing. It wasn’t just “post every day and hope.” It was, “No, what exactly are you saying? What frame are you using? What’s the hook doing?” You guys made me realize I was the problem, not the algorithm. One of the biggest things I learned was attention is valuable and you have to fight for it. You also completely changed the way I think about branding. I’m not looking at Prime Coaching as just sales calls and one-on-one coaching anymore. I’m looking at it as a brand that can become something much bigger.

I had to restart from scratch because I knew my content sucked. Deep down I already knew it before joining. I was creating content with good intentions and trying to educate people, but nobody was seeing it because I wasn’t fighting for attention correctly. I used to think I just had to upload every day and eventually people would come. I realized that’s complete BS. I also went into debt to join because financially it wasn’t the smartest move at the time, but I’ve probably 5–10xed the investment already. I’d tell anyone serious about their business to just join and commit because so much can change in six months. I also learned it’s not ads versus organic. Ads bring people in, but organic is what builds trust and nurtures them into becoming buyers.

What stood out to me was he was already giving me value before I even paid him. I was applying stuff from his free content and it was already working on a smaller level. I remember meeting him and asking question after question before I even worked with him because I’m the type where if someone gives me sauce, I’m applying it. Then I joined and realized he was still gatekeeping a lot. The biggest thing though was mindset. He changed my whole perspective around money and abundance. I used to think making 10K months was enough and now 100K months don’t even feel out of reach. He doesn’t let me slack off either. Even after I started blowing up and hitting record months, he was still like, “Bro, why aren’t you posting six days a week?” It felt more like a business-to-business relationship than just mentor and student. He actually cared and kept pushing me.

I had already invested in other mentorships before, so when he hit me with that big investment number I was like, “Oh shit, this is real.” But I’ve always believed in taking risks. I’d rather take a risk than wonder twenty years from now what could’ve happened. I knew if I just had leads in front of me it would be game over. I also liked content already. I see content as part of the job. I’d much rather drive 20 minutes to the gym and make content than be back working in the metal shop. I also realized before that I didn’t actually have a business — I had a job. Once I built a team and systems, everything changed. Now even when I’m away, the business still runs.

He is very different from every other mentor I've had because he actually holds me accountable and is a pain in the ass in the best way. He kept texting me asking where I was and why I wasn't posting when I took a month off. He gave me some of the best business advice I've ever received even though he says he's just a content coach. I literally could not have done this without him.

I had already invested in other mentors and was running ads that weren't converting. I watched one of his free live calls with no intention of hiring him because I was the classic broke person trying to get free stuff. On our sales call I realized I was spending the same amount on ads every month that it would cost to work with him, so I took that money and put it into him instead. I even took a whole month off after a mental breakdown because my content wasn't going viral yet, but he was patient and told me he'd be there when I was ready. I now believe content is the business and without good content you don't really have a business at all. My accountant asked what I thought I'd make by the end of the year and I went from saying maybe 10K to projecting 50-60K because everything is growing so fast. I'm already hiring assistants, a closer, and an assistant coach.