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Brand Strategy: Vision, Customers, Value, Identity · Program
About this program
Brand Strategy: Vision, Customers, Value, Identity
Online Course
Learning format
Branding
Subcategory
English
Course language
$19.99
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Brand Strategy: Vision, Customers, Value, Identity
- The six pillars of brand strategy
- How to develop a clear value proposition and turn features into benefits
- How to avoid the most common mistakes that startups make and give your brand an edge
- How to use behavioural science to tap into your customer's decision-making
- Strategies to communicate the value of your brand to those that matter most
- How to use journey mapping to deeply understand your customers needs and pain points
- How to develop a clear understanding of your brand identity, brand voice and personality
What's Included in Brand Strategy: Vision, Customers, Value, Identity
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