John Gusiff

Choosing the Right JTBD Framework for Growth, Product, and Experience

4.9/513 reviews

Branding · Online Course

Choosing the Right JTBD Framework for Growth, Product, and Experience Reviews & Product Details

This course teaches practitioners to move from idea-driven to customer-progress-driven thinking by comparing and applying the three leading JTBD frameworks side by side: Ulwick's Outcome-Driven Innovation, Kalbach's JTBD Canvas 2.0, and Boehme's Wheel of Progress®. It covers seven real-world use cases across growth, product differentiation, experience design, and retention, including hands-on ChatGPT exercises for applying the frameworks. Students leave with a personalized, decision-ready JTBD workflow built around their own use case.

Best For

Product marketers doing customer research CX and customer success professionals Service designers mapping experiences Product strategists and innovators

Not For

Non-product roles, unrelated to CX People unable to attend live sessions Those wanting only one single framework Complete beginners to product strategy

Choosing the Right JTBD Framework for Growth, Product, and Experience Reviews (13)

4.9

13 reviews

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Varadha

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“Great course.”

4/5
AI-Verified Purchase

Matthew

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“The tools and methods used in this course provide a structured process for diving deep into the underlying reasons that drive customers to buy.Highly Recommend.”

5/5
AI-Verified Purchase

Arnaud

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“A very valuable training to get a better understanding of the various approach of JTBD.Strongly recommend the course if you have already some JTBD knowledge.”

5/5
AI-Verified Purchase

Eddie

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“As a SaaS owner, it's easy to fall into the trap of building features based on instinct or assumptions, often leading to products that miss the mark.”

5/5
AI-Verified Purchase

Surbz

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“This is the most comprehensive course on JTBD and very helpful.”

5/5
AI-Verified Purchase

Magda

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“This course delivered exactly what it advertised. I wanted to know how to use the three frameworks for JTBD.”

5/5
AI-Verified Purchase

Bruno

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“I've found Jobs-to-be-Done (JTBD) frameworks really elevate strategic thinking around product strategy and prioritization.”

5/5
AI-Verified Purchase

Anupam

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“I had a vague idea about the JBTD concept before starting the course. The material is very also very practical.”

5/5
AI-Verified Purchase

Leo

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“I work in B2B outbound and came in wanting to go deeper than the surface-level JTBD content you see everywhere. This course delivered.”

5/5
AI-Verified Purchase

Susan

Choosing the Right JTBD Framework for Growth, Product, and Experience Student

“The course also included several AI prompts to help us gather example data to understand how these models can work in different situations. Highly recommend.”

5/5
AI-Verified Purchase
12

Results mentioned in reviews are individual experiences and are not guaranteed or typical.

About the Creator

John Gusiff

is Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping B2C, B2B, and B2B2C brands improve customer acquisition and retention. He combines human-centered design, Jobs-to-Be-Done research, and behavioral science, with clients including American Honda, Citibank, lululemon, Canada Goose, and Humana.

Greater Seattle AreaProduct Strategy & Customer Experience Education

View full profile

Contact

Contact form: maven.com/customer-centric-solutions-llc/customer-jtbd-frameworks-and-methods

Address: Greater Seattle Area

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