Eddie
5/5
My result
As a SaaS owner, it's easy to fall into the trap of building features based on instinct…
Pros
Practical contentHigh availabilityFast results
About the creator
John made a very comprehensive source on JTBD.
Choosing the Right JTBD Framework for Growth, Product, and Experience
4.9/5(13)
What do reviewers think about Choosing the Right JTBD Framework for Growth, Product, and Experience?
Summary
· Created with AI, based on 13 verified reviews4.9
Created with AI, based on 13 verified reviews
John Gusiff has strong, verifiable credibility. A 20+ year consulting firm with a substantial, named client roster spanning major brands across industries.
The course's near-perfect rating (4. 9/13) and multiple detailed, named testimonials from professionals at real companies (Travelers, Porch.
com) reinforce this. At $825 for a focused 2-week course comparing three specific, well-established frameworks, it's a reasonably efficient, well-substantiated investment for product and CX professionals specifically working with JTBD methodology.
Online Course
Learning format
Subcategory
English
Course language
Official program page
$825
Price
Price may change · updated within 1–2 weeks
What You'll Learn
- Quantifying unmet needs using Opportunity Scores
- Comparing Ulwick's ODI, Kalbach's Canvas, and Boehme's Wheel
- Matching innovation types to the right JTBD framework
- Distinguishing idea-driven innovation from JTBD-driven innovation
- Applying functional, emotional, and social job types
- Shifting from product thinking to customer progress thinking
Best For
- Product marketers doing customer research
- CX and customer success professionals
- Service designers mapping experiences
- Product strategists and innovators
Not For
- Non-product roles, unrelated to CX
- People unable to attend live sessions
- Those wanting only one single framework
- Complete beginners to product strategy
FAQ
Still confused?
Get a reply from the creator within 24 hours.
About the creator
John Gusiff
View full profileProduct Strategy & Customer Experience Education · Greater Seattle Area
Follow on social
John Gusiff is Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping B2C, B2B, and B2B2C brands improve customer acquisition and retention. He combines human-centered design, Jobs-to-Be-Done research, and behavioral science, with clients including American Honda, Citibank, lululemon, Canada Goose, and Humana.
More courses from John Gusiff
Reviews, Scores & Student Outcomes
Score history
Cumulative verified score over the last 6 months
4.9/5
2026 average·13 reviews
Pros and cons
What verified reviewers flagged most often
13 students tagged at least one strength
- High availability69%
- Community support54%
- Fast results54%
- Practical content46%
- Real experience46%
- Clear explanations31%
Is It Worth the Money?
We ask verified students who took this course whether it was worth the price — their votes help show if the investment paid off.
100% of verified reviewers said yes.
How many students finished the course?
Share of verified reviewers who completed the full program. Green = finished, red = did not finish.
- Finished100%
- Did not finish0%
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Ratings & reviews
Ratings & reviews
See all reviews4.9/5
13 reviews
Rating breakdown
12
1
0
0
0
AllPros reviews are verified and authentic. Here's how.
10 reviews on this page
Arnaud
5/5
My result
A very valuable training to get a better understanding of the various approach of…
Pros
Practical contentHigh availabilityFast results
About the creator
John is very passionate about the subject and in sharing his experience.
Susan
5/5
My result
The course also included several AI prompts to help us gather example data to understand…
Pros
Clear explanationsCommunity supportFast results
About the creator
John really understands them and explains their differences and strengths of each.
Ching-Feng
5/5
My result
The course gave me practical tools to apply JTBD for product innovation, customer…
Pros
Practical contentHigh availabilityReal experience
About the creator
not applicable.
Dean
5/5
My result
These are must have tools to have in your sales, marketing and product/service design…
Pros
High availabilityCommunity supportReal experience
About the creator
In this course John has done a masterful job to compare and contrast the different…
Varadha
4/5
My result
Great course.
Pros
High availabilityCommunity supportFast results
About the creator
I find john gusiff's thoughtfulness and enthusiasm great and his ability to distil many…
Matthew
5/5
My result
The tools and methods used in this course provide a structured process for diving deep…
Pros
Practical contentHigh availabilityFast results
About the creator
not applicable.
Magda
5/5
My result
This course delivered exactly what it advertised. I wanted to know how to use the three…
Pros
High availabilityCommunity supportReal experience
About the creator
John Gusiff not only taught the three frameworks and walked us through them, he gave us a…
Anupam
5/5
My result
I had a vague idea about the JBTD concept before starting the course. The material is…
Pros
Practical contentClear explanationsReal experience
About the creator
John presented very thorough and wide-ranging details about the three frameworks that…
Surbz
5/5
My result
This is the most comprehensive course on JTBD and very helpful.
Pros
High availabilityCommunity supportFast results
About the creator
not applicable.
Results mentioned in reviews are individual experiences and are not guaranteed or typical.
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