John Gusiff

20 reviews

Design · English

Compare this creator

Average star rating

4.8

Programs

Reviews

Who Is John Gusiff?

John Gusiff is Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping B2C, B2B, and B2B2C brands improve customer acquisition and retention. He combines human-centered design, Jobs-to-Be-Done research, and behavioral science, with clients including American Honda, Citibank, lululemon, Canada Goose, and Humana.

Overview of John Gusiff

CategoryDesign

LanguageEnglish

BornNot publicly disclosed

Based inGreater Seattle Area

Active since2002

Est. net worth*Not publicly disclosed

Social links

Visit website linkedin

* Based on public sources, unverified.

Reviews & Rating

See all reviews

4.8/5

20 reviews

Rating breakdown

85%

15%

Eddie
5/5
My result
As a SaaS owner, it's easy to fall into the trap of building features based on instinct…
Pros
Practical contentHigh availabilityFast results
About the creator
John made a very comprehensive source on JTBD.
Arnaud
5/5
My result
A very valuable training to get a better understanding of the various approach of…
Pros
Practical contentHigh availabilityFast results
About the creator
John is very passionate about the subject and in sharing his experience.
Susan
5/5
My result
The course also included several AI prompts to help us gather example data to understand…
Pros
Clear explanationsCommunity supportFast results
About the creator
John really understands them and explains their differences and strengths of each.
Ching-Feng
5/5
My result
The course gave me practical tools to apply JTBD for product innovation, customer…
Pros
Practical contentHigh availabilityReal experience
About the creator
not applicable.
Dean
5/5
My result
These are must have tools to have in your sales, marketing and product/service design…
Pros
High availabilityCommunity supportReal experience
About the creator
In this course John has done a masterful job to compare and contrast the different…
Matthew
5/5
My result
The tools and methods used in this course provide a structured process for diving deep…
Pros
Practical contentHigh availabilityFast results
About the creator
not applicable.
Magda
5/5
My result
This course delivered exactly what it advertised. I wanted to know how to use the three…
Pros
High availabilityCommunity supportReal experience
About the creator
John Gusiff not only taught the three frameworks and walked us through them, he gave us a…
Anupam
5/5
My result
I had a vague idea about the JBTD concept before starting the course. The material is…
Pros
Practical contentClear explanationsReal experience
About the creator
John presented very thorough and wide-ranging details about the three frameworks that…
Surbz
5/5
My result
This is the most comprehensive course on JTBD and very helpful.
Pros
High availabilityCommunity supportFast results
About the creator
not applicable.
Bruno
5/5
My result
I've found Jobs-to-be-Done (JTBD) frameworks really elevate strategic thinking around…
Pros
Clear explanationsCommunity supportReal experience
About the creator
not applicable.
Alex
5/5
My result
As always, most value comes from doing practical homework. This is Customer Centricity at…
Pros
Practical contentClear explanationsReal experience
About the creator
John breaks down the different JTBD frameworks in a very clear way. While there are many…
Leo
5/5
My result
I work in B2B outbound and came in wanting to go deeper than the surface-level JTBD…
Pros
High availabilityCommunity supportFast results
About the creator
John's emphasis on starting with a sharp question before reaching for any framework,…

John Gusiff's Programs

Highest rated

Choosing the Right JTBD Framework for Growth, Product, and Experience Branding

4.9 · 13 reviews

This course teaches practitioners to move from idea-driven to customer-progress-driven thinking by comparing and applying the three leading JTBD frameworks side by side: Ulwick's Outcome-Driven Innovation, Kalbach's JTBD Canvas 2.0, and Boehme's Wheel of Progress®. It covers seven real-world use cases across growth, product differentiation, experience design, and retention, including hands-on ChatGPT exercises for applying the frameworks. Students leave with a personalized, decision-ready JTBD workflow built around their own use case.

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Top #2

Behavioral Science for Product and User Experience Design UX Design

4.7 · 7 reviews

This is a comprehensive, multi-instructor course teaching the "Make It Toolkit", a behavioral design framework drawing on hundreds of books and research insights. It spans behavioral biases and motivation science, the Five Laws of Human Behavior, gamification and engagement psychology, attention/acquisition design, and habit-formation and retention systems. It includes both Level 1 and Level 2 (UX specialization) content, with 16 live sessions, hands-on individual and group exercises, real-world case studies, and a certificate of completion.

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