John Gusiff

Behavioral Science for Product and User Experience Design

4.7/57 reviews

UX Design · Online Course

Behavioral Science for Product and User Experience Design Reviews & Product Details

This is a comprehensive, multi-instructor course teaching the "Make It Toolkit", a behavioral design framework drawing on hundreds of books and research insights. It spans behavioral biases and motivation science, the Five Laws of Human Behavior, gamification and engagement psychology, attention/acquisition design, and habit-formation and retention systems. It includes both Level 1 and Level 2 (UX specialization) content, with 16 live sessions, hands-on individual and group exercises, real-world case studies, and a certificate of completion.

Best For

Those wanting no-prerequisite, full framework Behavior change and psychology professionals UX designers, gamification enthusiasts Product managers, entrepreneurs, marketers

Not For

Those wanting quick, surface-level tips People unable to commit 5+ hours weekly Complete non-professionals, casual curiosity only Those unable to attend live sessions

Behavioral Science for Product and User Experience Design Reviews (7)

4.7

7 reviews

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Moe

Behavioral Science for Product and User Experience Design Student

“You will be scratching your head many times and having proper cognitive conflict fulfilling the assignments as it challenges your own understanding.”

4/5
AI-Verified Purchase

Jason

Behavioral Science for Product and User Experience Design Student

“I really wish the MakeIt BeSci design course was part of my CX-Management Master's Degree. It was powerfully impactful.”

5/5
AI-Verified Purchase

Miguel

Behavioral Science for Product and User Experience Design Student

“This course provides a comprehensive and nuanced view of human behavior, pulls from the body of work of many of the seminal thought leaders in the field.”

5/5
AI-Verified Purchase

Peggy

Behavioral Science for Product and User Experience Design Student

“All the instructors are amazing — each brings a unique perspective and teaching style that makes the learning experience both engaging and enriching.”

4/5
AI-Verified Purchase

Bala

Behavioral Science for Product and User Experience Design Student

“I knowingly signed up for an 8-week course that ran at 2am my time. Clearly, curiosity overruled sleep. But it was totally worth it! The MakeIt Toolkit is hands”

5/5
AI-Verified Purchase

Nora

Behavioral Science for Product and User Experience Design Student

“This course is a must and a gem! If I could give it more stars,i would.They manage to distill so much knowledge from so many sources and turn it into something.”

5/5
AI-Verified Purchase

Vanessa

Behavioral Science for Product and User Experience Design Student

“I really enjoyed the course, it was exactly what I needed! It definitely kept me motivated to attend classes regularly, dive into the self-paced learning.”

5/5
AI-Verified Purchase

Results mentioned in reviews are individual experiences and are not guaranteed or typical.

About the Creator

John Gusiff

is Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping B2C, B2B, and B2B2C brands improve customer acquisition and retention. He combines human-centered design, Jobs-to-Be-Done research, and behavioral science, with clients including American Honda, Citibank, lululemon, Canada Goose, and Humana.

Greater Seattle AreaProduct Strategy & Customer Experience Education

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Contact

Contact form: maven.com/customer-centric-solutions-llc/customer-jtbd-frameworks-and-methods

Address: Greater Seattle Area

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