Peggy
4/5
My result
All the instructors are amazing — each brings a unique perspective and teaching style…
Pros
Practical contentHigh availabilityFast results
About the creator
not applicable.
Behavioral Science for Product and User Experience Design
4.7/5(7)
What do reviewers think about Behavioral Science for Product and User Experience Design?
Summary
· Created with AI, based on 7 verified reviews4.7
Created with AI, based on 7 verified reviews
This four-instructor team brings genuinely diverse, verifiable expertise — a PhD in gamification design, a UN behavioral science advisor, an EY-trained change management consultant, and a CX strategist, which is a broader credential base than most single-instructor courses. At $1,825 for an 8-week, deeply structured curriculum (142 lessons, 19 projects), it's a serious investment, but the combination of academic rigor and named practitioner experience supports the price for professionals in design, product, or marketing roles.
Online Course
Learning format
Subcategory
English
Course language
Official program page
$1,825
Price
Price may change · updated within 1–2 weeks
What You'll Learn
- Designing behavioral acquisition and discovery experiences
- Applying gamification and engagement psychology principles
- Using a structured behavioral design process and toolkit
- Identifying behavioral barriers blocking adoption and engagement
- Recognizing cognitive biases and motivation drivers
- Applying the Five Laws of Behavior to decisions
Best For
- Those wanting no-prerequisite, full framework
- Behavior change and psychology professionals
- UX designers, gamification enthusiasts
- Product managers, entrepreneurs, marketers
Not For
- Those wanting quick, surface-level tips
- People unable to commit 5+ hours weekly
- Complete non-professionals, casual curiosity only
- Those unable to attend live sessions
FAQ
Still confused?
Get a reply from the creator within 24 hours.
About the creator
John Gusiff
View full profileProduct Strategy & Customer Experience Education · Greater Seattle Area
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John Gusiff is Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping B2C, B2B, and B2B2C brands improve customer acquisition and retention. He combines human-centered design, Jobs-to-Be-Done research, and behavioral science, with clients including American Honda, Citibank, lululemon, Canada Goose, and Humana.
More courses from John Gusiff
Reviews, Scores & Student Outcomes
Score history
Cumulative verified score over the last 6 months
4.7/5
2026 average·7 reviews
Pros and cons
What verified reviewers flagged most often
7 students tagged at least one strength
- High availability71%
- Fast results57%
- Practical content57%
- Community support43%
- Real experience43%
- Clear explanations29%
Is It Worth the Money?
We ask verified students who took this course whether it was worth the price — their votes help show if the investment paid off.
100% of verified reviewers said yes.
How many students finished the course?
Share of verified reviewers who completed the full program. Green = finished, red = did not finish.
- Finished100%
- Did not finish0%
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Ratings & reviews
Ratings & reviews
See all reviews4.7/5
7 reviews
Rating breakdown
5
2
0
0
0
AllPros reviews are verified and authentic. Here's how.
7 reviews on this page
Moe
4/5
My result
You will be scratching your head many times and having proper cognitive conflict…
Pros
Practical contentHigh availabilityReal experience
About the creator
not applicable.
Bala
5/5
My result
I knowingly signed up for an 8-week course that ran at 2am my time. Clearly, curiosity…
Pros
Clear explanationsCommunity supportFast results
About the creator
not applicable.
Vanessa
5/5
My result
I really enjoyed the course, it was exactly what I needed! It definitely kept me…
Pros
Practical contentHigh availabilityReal experience
About the creator
The instructors were fantastic and added so much value by sharing a wide range of use…
Miguel
5/5
My result
This course provides a comprehensive and nuanced view of human behavior, pulls from the…
Pros
High availabilityCommunity supportFast results
About the creator
not applicable.
Nora
5/5
My result
This course is a must and a gem! If I could give it more stars,i would.They manage to…
Pros
Practical contentHigh availabilityReal experience
About the creator
The way the instructors share and break things down the information is brilliant.
Jason
5/5
My result
I really wish the MakeIt BeSci design course was part of my CX-Management Master's…
Pros
Clear explanationsCommunity supportFast results
About the creator
not applicable.
Results mentioned in reviews are individual experiences and are not guaranteed or typical.
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