John Gusiff

    Behavioral Science for Product and User Experience Design

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    UX Design · Online Course

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    This is a comprehensive, multi-instructor course teaching the "Make It Toolkit", a behavioral design framework drawing on hundreds of books and research insights. It spans behavioral biases and motivation science, the Five Laws of Human Behavior, gamification and engagement psychology, attention/acquisition design, and habit-formation and retention systems. It includes both Level 1 and Level 2 (UX specialization) content, with 16 live sessions, hands-on individual and group exercises, real-world case studies, and a certificate of completion.

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    Product Strategy & Customer Experience Education · Greater Seattle Area

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    John Gusiff
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    John Gusiff is Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping B2C, B2B, and B2B2C brands improve customer acquisition and retention. He combines human-centered design, Jobs-to-Be-Done research, and behavioral science, with clients including American Honda, Citibank, lululemon, Canada Goose, and Humana.

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    Program Overview

    Online Course

    Learning format

    UX Design

    Subcategory

    $1,825

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Designing behavioral acquisition and discovery experiences
    • Applying gamification and engagement psychology principles
    • Using a structured behavioral design process and toolkit
    • Identifying behavioral barriers blocking adoption and engagement
    • Recognizing cognitive biases and motivation drivers
    • Applying the Five Laws of Behavior to decisions

    Best For

    • Those wanting no-prerequisite, full framework
    • Behavior change and psychology professionals
    • UX designers, gamification enthusiasts
    • Product managers, entrepreneurs, marketers

    Not For

    • Those wanting quick, surface-level tips
    • People unable to commit 5+ hours weekly
    • Complete non-professionals, casual curiosity only
    • Those unable to attend live sessions

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