How To Measure UX and Design Impact
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Unclaimed ProfileThis course teaches designers and product professionals how to connect UX work to measurable business outcomes using KPI trees, UX scorecards, and established metrics like NPS, CLV, churn, and SUS. It covers design impact strategy, business and UX metrics, prioritization frameworks (gap analysis, impact/effort curves), and real-world case studies across B2C, B2B, and enterprise companies. It includes 12 live sessions, video recordings, templates, hands-on project work applied to your own product, and a certificate of completion.
About the creator
Vitaly Friedman
View full profileDesign & UX Education · Berlin, Germany
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Vitaly Friedman is a Senior UX Lead currently working with the European Parliament, and founder/editor-in-chief of Smashing Magazine since 2006. Based in Berlin, Germany, he's published around 600 UX articles, spoken at 500+ conferences worldwide, and taught 45,000+ designers practical UX skills for companies including Zalando, OTTO, Axel Springer, and REWE Digital.
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Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Learning from real B2C, B2B, and enterprise case studies
- Prioritizing UX initiatives with gap and impact analysis
- Applying core metrics like NPS, CLV, churn, and CSAT
- Measuring UX impact using leading and lagging indicators
- Building KPI trees and UX scorecards for your company
- Connecting business goals directly to UX initiatives
Best For
- Those wanting data-driven design credibility
- UX researchers and practitioners
- Design and UX leads
- Product designers and managers
Not For
- Non-design roles with no UX involvement
- People unable to attend live sessions
- Those wanting purely visual design skills
- Complete beginners to UX design
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