Vitaly Friedman

21 reviews

Design · English

Compare this creator

Average star rating

4.9

Programs

Reviews

Who Is Vitaly Friedman?

Vitaly Friedman is a Senior UX Lead currently working with the European Parliament, and founder/editor-in-chief of Smashing Magazine since 2006. Based in Berlin, Germany, he's published around 600 UX articles, spoken at 500+ conferences worldwide, and taught 45,000+ designers practical UX skills for companies including Zalando, OTTO, Axel Springer, and REWE Digital.

Overview of Vitaly Friedman

CategoryDesign

LanguageEnglish

BornNot publicly disclosed

Based inBerlin, Germany

Active since2006

Est. net worth*Not publicly disclosed

Social links

Visit website linkedin instagram

* Based on public sources, unverified.

Reviews & Rating

See all reviews

4.9/5

22 reviews

Rating breakdown

82%

18%

Cassie Evans
5/5
My result
This friendly course provides a ton of "aha" moments that will help you make better…
Pros
Community supportReal experienceHigh availability
About the creator
not applicable.
Tejas Kumar
5/5
My result
Every good and vetted tool there is to do exactly that. For anyone interested in this…
Pros
Community supportPractical contentReal experience
About the creator
not applicable.
Nathan Curtis
5/5
My result
not applicable.
Pros
Community supportReal experienceClear explanations
About the creator
Metrics are hard, and Vitaly's teaching is an in-depth shortcut delivered warmly and…
Christine Vallaure
5/5
My result
If you're like me and mainly focus on the design side of UX, this course was the missing…
Pros
Practical contentReal experienceClear explanations
About the creator
not applicable.
Stéphanie Walter
5/5
My result
It's a great course for anyone who wants to go beyond pixel pushing, into a more…
Pros
Community supportFast resultsHigh availability
About the creator
Vitaly is teaching you exactly how to do that! This is a very practical course, full of…
Slava Shestopalov
5/5
My result
It's an invaluable resource for anyone looking to be more intentional and systematic…
Pros
Clear explanationsCommunity supportFast results
About the creator
not applicable.
Eric
5/5
My result
Highly engaged and interactive instructor!
Pros
Community supportReal experiencePractical content
About the creator
not applicable.
Elena
5/5
My result
The course has been very insightful, with real-world applications and examples. The…
Pros
Practical contentReal experienceFast results
About the creator
Vitaly brings great energy to the sessions, making them engaging and interactive.
Helen
5/5
My result
I really enjoyed this course - it is a thoroughly researched deep dive into the UX…
Pros
High availabilityPractical contentReal experience
About the creator
Vitaly is highly engaging and willing to take the time to answer questions during live…
Patricia
5/5
My result
The session was really great. Covering all the latest news, with nice examples and…
Pros
Community supportFast resultsHigh availability
About the creator
Vitaly's classes are well organized and covering most important aspects.
Maria
5/5
My result
Very valuable course! The information provided is very insightful. I can't wait to apply…
Pros
Fast resultsReal experiencePractical content
About the creator
The way Vitaly explains everything is very insightful.
Effi
5/5
My result
I signed up for this course without really knowing what to expect, and it turned out to…
Pros
High availabilityCommunity supportFast results
About the creator
Vitaly is an outstanding teacher. He brings concepts to life through a wealth of…

Vitaly Friedman's Programs

Highest rated

How To Measure UX and Design Impact UX Design

5.0 · 6 reviews

This course teaches designers and product professionals how to connect UX work to measurable business outcomes using KPI trees, UX scorecards, and established metrics like NPS, CLV, churn, and SUS. It covers design impact strategy, business and UX metrics, prioritization frameworks (gap analysis, impact/effort curves), and real-world case studies across B2C, B2B, and enterprise companies. It includes 12 live sessions, video recordings, templates, hands-on project work applied to your own product, and a certificate of completion.

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Top #2

Design Patterns For AI Products In 2026 UX Design

4.8 · 15 reviews

This course teaches designers to fix common AI UX failures verbose, unreliable, generic AI responses and confusing "ping-pong" prompt loops through concrete design patterns rather than theory. It covers context engineering, agentic AI guardrails, building trust and confidence in AI outputs, prioritizing impactful AI features, and setting up AI-friendly design systems. It includes 12 live sessions, hundreds of real-life case study examples, hands-on tasks, video recordings, templates, and a certificate of completion.

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