Peggy
My result
All the instructors are amazing — each brings a unique perspective and teaching style…
Pros
About the creator
not applicable.
Peggy
My result
All the instructors are amazing — each brings a unique perspective and teaching style…
Pros
About the creator
not applicable.
Anupam
My result
I had a vague idea about the JBTD concept before starting the course. The material is…
Pros
About the creator
John presented very thorough and wide-ranging details about the three frameworks that…
Leo
My result
I work in B2B outbound and came in wanting to go deeper than the surface-level JTBD…
Pros
About the creator
John's emphasis on starting with a sharp question before reaching for any framework,…
Bala
My result
I knowingly signed up for an 8-week course that ran at 2am my time. Clearly, curiosity…
Pros
About the creator
not applicable.
Susan
My result
The course also included several AI prompts to help us gather example data to understand…
Pros
About the creator
John really understands them and explains their differences and strengths of each.
Alex
My result
As always, most value comes from doing practical homework. This is Customer Centricity at…
Pros
About the creator
John breaks down the different JTBD frameworks in a very clear way. While there are many…
Ching-Feng
My result
The course gave me practical tools to apply JTBD for product innovation, customer…
Pros
About the creator
not applicable.
Dean
My result
These are must have tools to have in your sales, marketing and product/service design…
Pros
About the creator
In this course John has done a masterful job to compare and contrast the different…
Nora
My result
This course is a must and a gem! If I could give it more stars,i would.They manage to…
Pros
About the creator
The way the instructors share and break things down the information is brilliant.
Vanessa
My result
I really enjoyed the course, it was exactly what I needed! It definitely kept me…
Pros
About the creator
The instructors were fantastic and added so much value by sharing a wide range of use…