Choosing the Right JTBD Framework for Growth, Product, and Experience

Name: Choosing the Right JTBD Framework for Growth, Product, and Experience
Brand: John Gusiff
Rating: 4.9 (13 reviews)

By John Gusiff

4.9/513 reviews

Branding · Online Course

Choosing the Right JTBD Framework for Growth, Product, and Experience Reviews & Product Details

This course teaches practitioners to move from idea-driven to customer-progress-driven thinking by comparing and applying the three leading JTBD frameworks side by side: Ulwick's Outcome-Driven Innovation, Kalbach's JTBD Canvas 2.0, and Boehme's Wheel of Progress®. It covers seven real-world use cases across growth, product differentiation, experience design, and retention, including hands-on ChatGPT exercises for applying the frameworks. Students leave with a personalized, decision-ready JTBD workflow built around their own use case.

Best For

Product marketers doing customer research CX and customer success professionals Service designers mapping experiences Product strategists and innovators

Not For

Non-product roles, unrelated to CX People unable to attend live sessions Those wanting only one single framework Complete beginners to product strategy

Choosing the Right JTBD Framework for Growth, Product, and Experience Reviews (13)

4.9

13 reviews

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1 2

Results mentioned in reviews are individual experiences and are not guaranteed or typical.

About the Creator

John Gusiff

John Gusiff is Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping B2C, B2B, and B2B2C brands improve customer acquisition and retention. He combines human-centered design, Jobs-to-Be-Done research, and behavioral science, with clients including American Honda, Citibank, lululemon, Canada Goose, and Humana.

Greater Seattle AreaProduct Strategy & Customer Experience Education

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Contact

Contact form: maven.com/customer-centric-solutions-llc/customer-jtbd-frameworks-and-methods

Address: Greater Seattle Area

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