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CMO Academy: Chartered Marketing Director | CIM-Level [EN] · Program
About this program
CMO Academy: Chartered Marketing Director | CIM-Level [EN]
Online Course
Learning format
Digital Marketing
Subcategory
English
Course language
$9.99 (list $29.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in CMO Academy: Chartered Marketing Director | CIM-Level [EN]
- Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan.
- Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions
- Build a marketing strategy that is aligned with business goals and understood by the CEO/board
- Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices
- Create an annual marketing strategy and defend it before management
- Develop value propositions and brand positioning, create a Brand Plan
- Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing
- Building performance marketing: attribution, optimization, funnel from lead to revenue
- Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics
- Create a Digital Dashboard and manage marketing through a system of metrics
- Build the structure of the marketing department, assign roles and areas of responsibility
- Manage the team, set KPIs, build reports, and interact with sales/product/CEO
- Apply AI tools in marketing, automate processes, and build an AI Roadmap
What's Included in CMO Academy: Chartered Marketing Director | CIM-Level [EN]
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