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Unclaimed ProfileThis masterclass, designed by industry expert Ing. Tomáš Morávek, offers a comprehensive, 32-hour deep dive into the modern landscape of paid advertising, now fully updated with cutting-edge ChatGPT integration for 2025. Students and digital marketers alike will discover how to plan, launch, and optimize highly profitable campaigns across all major platforms, including Google Ads, YouTube, Facebook, Instagram, LinkedIn, and Bing. By blending classic advertising theory with AI-driven workflows, this program addresses the most critical pain points of contemporary media buyers: ad fatigue, rising acquisition costs, and complex tracking setups. Beginners and advanced practitioners will benefit from hands-on tutorials on implementing Meta Pixel and Conversion API on WordPress, utilizing Google Merchant Center, and mastering intricate retargeting funnels. Furthermore, the specialized ChatGPT modules empower learners to effortlessly generate high-converting ad copy, brainstorm engaging video hook ideas, and build precise audience personas. Whether you are an e-commerce entrepreneur looking to scale your catalog sales, a freelancer expanding your marketing services, or an in-house marketer aiming to maximize ROAS, this course provides the practical frameworks, template guides, and technical insights required to succeed in today's algorithmic ad environment.
About the creator
Ing. Tomáš Morávek
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Ing. Tomáš Morávek is a highly experienced digital marketing expert and dedicated educator who has spent years mastering the intricate landscape of online growth. Known for his comprehensive approach, Tomáš specializes in breaking down complex concepts like SEO, ChatGPT integration, social media strategies, and digital advertising into actionable, modular lessons. His teaching philosophy centers on the 'digital nomad' lifestyle, emphasizing efficiency, automation, and the practical application of AI tools to scale businesses rapidly. By distilling years of industry experience into structured courses, he empowers students to navigate the modern marketing world with confidence. Whether he is teaching the nuances of…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
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Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Master AI-powered targeting to create precise ad campaigns on Meta platforms, enhancing ad relevance and audience engagement.
- Deploy effective retargeting strategies using Catalog Sales to convert website interactions into sales, 365 days a year.
- Optimize Google Ads campaigns for maximum ROI by understanding and applying detailed AI-Powered campaigns and conversion strategies.
- Leverage Video Carousel Ads on Facebook and Instagram to showcase multiple products or tell your brand story in an engaging format.
- Utilize Meta Pixel and Conversion API on WordPress to track conversions and refine ad strategies for better performance.
- Implement Conversion Ads to encourage specific actions on your website, from sales to sign-ups, using Meta’s advertising tools.
- Gain proficiency in using Meta’s Commerce Manager and Google Merchant Center for seamless e-commerce advertising and sales.
- Craft compelling ad copies that drive click-throughs and conversions by evoking strong emotions and curiosity.
Best For
- Digital marketers and freelancers aiming to integrate AI tools like ChatGPT into their daily ad workflows.
- E-commerce entrepreneurs looking to scale catalog sales and optimize ROAS across major social and search platforms.
- In-house marketing teams who need a practical guide to modern tracking solutions like the Meta Conversion API.
- Beginners seeking a comprehensive roadmap for navigating Google, Meta, and LinkedIn advertising from scratch.
Not For
- Individuals seeking purely theoretical academic marketing concepts without practical platform tutorials.
- Advanced media buyers exclusively looking for high-level enterprise-scale programmatic advertising software tutorials.
- Learners who prefer short, quick-fix content over a deep-dive, 32-hour comprehensive masterclass.
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