Alan Sharpe

    Copywriting Blunders: Do You Make these 11 Common Mistakes?

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    Copywriting · Online Course

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    Mastering the art of persuasion requires not just knowing what to write, but also understanding what to avoid. In 'Copywriting Blunders: Do You Make these 11 Common Mistakes?', veteran instructor Alan Sharpe addresses the critical, yet often overlooked, errors that hold amateur copywriters back from achieving professional success. This course is meticulously designed for content creators, freelance writers, digital marketers, and business owners who want to clean up their copy and elevate their conversion rates. Throughout this practical program, you will examine the most destructive habits in the industry, from using weak headlines and vague calls-to-action to falling into the trap of self-centered messaging that ignores the audience's core needs. By dissecting real-world examples of failed copy and learning how to rewrite them effectively, you will develop a sharp eye for detail. This training serves as a career-saving checklist, helping you eliminate bad writing habits, build trust with your clients, and deliver polished, persuasive marketing materials that consistently drive results.

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    Alan Sharpe
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    Alan Sharpe is a seasoned professional copywriter and instructor dedicated to teaching the art and science of persuasive writing. With decades of real-world experience crafting high-converting copy for global brands, B2B enterprises, and eCommerce platforms, Alan translates complex marketing psychology into clear, actionable steps. His instructional philosophy is built on practical application rather than abstract theory. He believes that anyone can master copywriting by studying classic, time-tested advertising principles and adapting them to the modern digital landscape. In his courses, Alan breaks down historic ad campaigns, reveals common writing blunders, and provides structured frameworks for everything from headlines and product…Show more

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    Program Overview

    Online Course

    Learning format

    Copywriting

    Subcategory

    $11.99 (list $19.99)

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Identify and eliminate the 11 most damaging copywriting mistakes that lower conversion rates and alienate target audiences.
    • Shift your writing perspective from business-focused features to customer-centric benefits that address real reader pain points.
    • Craft compelling, action-oriented headlines and strong calls-to-action that eliminate ambiguity and drive user engagement.
    • Simplify complex phrasing, banish fluff, and write clear, concise copy that keeps readers hooked from the first sentence.
    • Spot and correct subtle tone errors, passive voice, and weak verbs to make your marketing messages more persuasive and authoritative.
    • Implement a robust self-editing checklist to review your drafts before submitting them to clients or publishing them online.

    Best For

    • Freelance copywriters looking to sharpen their self-editing skills and increase conversion rates.
    • Small business owners who write their own marketing materials and want to avoid amateurish pitfalls.
    • Digital marketers wanting to understand why their current landing pages or emails are failing to convert.
    • Content creators who need a practical framework for identifying and fixing common writing weaknesses.

    Not For

    • Advanced, high-level copywriters who are already familiar with professional editing checklists and conversion psychology.
    • Individuals looking for an A-to-Z guide on how to start a copywriting business from scratch.
    • Students seeking advanced technical training in SEO writing or long-form content strategy.

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