TCW Marketing

    Copywriting Course, NeuroMkt, 34 Mental Triggers, Headlines

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    Copywriting · Online Course

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    Unlock the secrets of subconscious consumer behavior with this comprehensive Copywriting and Neuromarketing Masterclass designed by TCW Marketing. Perfect for digital marketers, copywriters, and business owners, this course bridges the gap between neurological science and high-converting sales copy. Students will explore the core pillars of digital persuasion, studying how specific neurotransmitters affect purchasing decisions and behavioral flows. By mastering thirty-four distinct mental triggers and over ninety headline formulas, you will learn to capture attention instantly in emails, landing pages, and social media campaigns. Furthermore, the curriculum addresses fourteen critical customer objections, giving you actionable frameworks to eliminate friction and boost conversion rates. Through practical exercises, landing page analysis tools, and audience persona worksheets, you will transition from basic writing to psychological influence. Whether you are aiming to increase click-through rates or scale your business revenue, this step-by-step program provides the ultimate framework to craft copy that resonates deeply and drives immediate action.

    About the creator

    TCW Marketing
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    Reviews

    TCW Marketing, led by Helder Brito da Silva, is a dedicated training hub specializing in the intersection of human psychology, digital marketing, and persuasive writing. With a core focus on neuromarketing and advanced copywriting strategies, TCW Marketing helps entrepreneurs, copywriters, and digital creators master the subtle art of conversion. The teaching philosophy is built on the belief that effective marketing isn't about guessing; it is about understanding how the human brain processes information and makes purchasing decisions. Through structured courses like the Copywriting Course, NeuroMkt, 34 Mental Triggers, and Headlines, Helder provides students with actionable frameworks instead of abstract theories.…Show more

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    Program Overview

    Online Course

    Learning format

    Copywriting

    Subcategory

    $9.99 (list $39.99)

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • The 9 Pillars of Digital Persuasion
    • Consumer Behavior Flow
    • The human mind
    • The Mental Decision Process
    • 5 Main Human Motivators
    • Discover the top 11 Neurotransmitters and how they influence your consumers' purchasing decisions
    • Know what Neuromarketing is and how it applies to companies
    • Audience Pains + Worksheet to Define Your Audience Pains
    • Know what is Copywriting
    • 34 Mental Triggers
    • Spreadsheet with 93 “Killer” Headlines to use in Emails, Advertisements, Posts on Social Networks, Blogs, Etc.
    • 14 classic customer objections and how to “kill” those objections and increase sales
    • 11 Persuasion Techniques
    • Copy Structure to follow on your Landing Pages, Website, Emails, etc.
    • Real Application of Techniques on a Landing Page
    • Tool to Analyze Copy Results on a Landing Page

    Best For

    • Digital marketers looking to integrate psychological principles into their advertising strategy.
    • Copywriters aiming to improve conversion rates through evidence-based persuasion techniques.
    • Small business owners who want to craft more effective landing pages and emails.
    • Content creators seeking to master headline formulas that trigger immediate reader attention.

    Not For

    • Writers looking for a course focused solely on creative writing, fiction, or storytelling.
    • Complete beginners who are not interested in the scientific or neurological aspect of marketing.
    • Those looking for a course focused on technical SEO or high-level brand strategy rather than direct-response copywriting.

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