Digital Advertising and Marketing 101: The Complete Guide By Ben Silverstein
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Digital Advertising and Marketing 101: The Complete Guide · Program
About this program
Digital Advertising and Marketing 101: The Complete Guide
Online Course
Learning format
Paid Advertising
Subcategory
English
Course language
$13.99 (list $69.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Digital Advertising and Marketing 101: The Complete Guide
- Foundational Understanding: Gain a comprehensive understanding of the foundational concepts and principles of Digital Marketing.
- Types of Digital Ads: Learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.
- Strategic Thinking: Develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.
- Marketing vs. Advertising: Differentiate between the terms "marketing" and "advertising" and understand their distinct roles in the digital landscape.
- Ecosystem Understanding: Explore the intricate workings of digital advertising companies and how they collaborate within the advertising ecosystem.
- Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
- Industry Expert Insights: Learn from industry experts who provide valuable insights and real-world experiences in digital marketing and advertising.
- Trend Analysis: Develop the ability to analyze industry trends and stay updated with the latest news and developments in the digital advertising space.
- Resource Identification: Discover reliable sources to obtain additional information and resources for furthering your knowledge in digital advertising.
- Case Studies: Explore how renowned companies like Nike, Coca-Cola, Ford, and others plan and execute their digital advertising strategies
- Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
What's Included in Digital Advertising and Marketing 101: The Complete Guide
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