Digital Advertising and Marketing 101: The Complete Guide
This product hasn't been reviewed yet! Be the first to share your experience.
Top alternatives
Reviews, Scores & Student Outcomes
Unclaimed ProfileDigital Advertising and Marketing 101 serves as a foundational roadmap for anyone looking to demystify the complex landscape of modern online promotion. In an era where digital presence is non-negotiable for business success, this course cuts through the noise by clearly defining the distinction between broader marketing strategies and tactical advertising execution. Participants will gain a high-level overview of the entire advertising ecosystem, learning how various platforms—from search engines and social media channels to video networks—interact to drive consumer engagement. Ben Silverstein provides a structured approach that explains how procurement works, how budgets are allocated across channels, and how targeting mechanisms influence campaign ROI. By analyzing case studies from global industry giants, students learn to connect high-level theoretical concepts with practical, real-world application. This course is specifically designed to bridge the knowledge gap for beginners, ensuring that students walk away with the strategic foresight needed to plan, execute, and evaluate digital ad campaigns effectively in a competitive, fast-paced market environment.
About the creator
Ben Silverstein
View full profileNot found
—
Reviews
Ben Silverstein is an experienced practitioner and educator in the digital marketing and advertising ecosystem, dedicated to demystifying the complex world of modern ad tech, media buying, and advertising sales. With a professional background rooted in programmatic advertising, strategic digital planning, and media sales, Ben translates intricate industry mechanisms into accessible, highly structured learning experiences. Across his comprehensive curriculum—ranging from foundational digital marketing 101 guides to advanced 301 professional deep dives and focused courses on selling advertising—Ben maintains a teaching philosophy centered on real-world utility and clarity. He understands that the digital landscape changes rapidly, which is why his masterclasses…Show more
Ratings & reviews
This product hasn't been reviewed yet! Be the first to share your experience.
Not enough reviews yet
0 reviews
Rating breakdown
Results mentioned in reviews are individual experiences and are not guaranteed or typical.
Program Overview
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Foundational Understanding: Gain a comprehensive understanding of the foundational concepts and principles of Digital Marketing.
- Types of Digital Ads: Learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.
- Strategic Thinking: Develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.
- Marketing vs. Advertising: Differentiate between the terms "marketing" and "advertising" and understand their distinct roles in the digital landscape.
- Ecosystem Understanding: Explore the intricate workings of digital advertising companies and how they collaborate within the advertising ecosystem.
- Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
- Industry Expert Insights: Learn from industry experts who provide valuable insights and real-world experiences in digital marketing and advertising.
- Trend Analysis: Develop the ability to analyze industry trends and stay updated with the latest news and developments in the digital advertising space.
- Resource Identification: Discover reliable sources to obtain additional information and resources for furthering your knowledge in digital advertising.
- Case Studies: Explore how renowned companies like Nike, Coca-Cola, Ford, and others plan and execute their digital advertising strategies
- Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
Best For
- Aspiring marketers seeking a comprehensive introduction to the industry.
- Small business owners looking to understand how to allocate their advertising budget.
- Professionals transitioning into digital advertising from traditional media roles.
- Students looking to build a conceptual framework for future specialized certifications.
Not For
- Experienced digital marketers looking for advanced technical tutorials or specific platform coding hacks.
- Individuals seeking deep-dive tutorials on creating ads in a specific tool like Google Ads or Facebook Ads Manager.
- Learners expecting a technical, hands-on workshop on campaign optimization and analytics reporting.
What's included
Still confused?
Get a reply from the creator within 24 hours.
Top alternatives
Compare Similar Paid Advertising Programs
Not sure Digital Advertising and Marketing 101: The Complete Guide is the right fit? See how it stacks up against the top-rated alternatives in paid advertising, all rated by verified students.
More categories
Before you buy
Compare alternatives
See how Digital Advertising and Marketing 101: The Complete Guide stacks up against top-rated programs in paid advertising.
Compare nowRun a credibility check
Use AllPros Guru Detector to review trust signals before you spend.
Open Guru Detector