Digital Advertising and Marketing 201: Top Topics & Trends

Ben Silverstein

Ben Silverstein is an experienced practitioner and educator in the digital marketing and advertising ecosystem, dedicated to demystifying the complex world of modern ad tech, media buying, and advertising sales. With a professional background rooted in programmatic advertising, strategic digital planning, and media sales, Ben translates intricate industry mechanisms into accessible, highly structured learning experiences. Across his comprehensive curriculum—ranging from foundational digital marketing 101 guides to advanced 301 professional deep dives and focused courses on selling advertising—Ben maintains a teaching philosophy centered on real-world utility and clarity. He understands that the digital landscape changes rapidly, which is why his masterclasses emphasize current trends, practical workflows, and actionable strategies over purely academic theory. Students under his guidance gain a thorough understanding of programmatic bidding, ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), and the consultative sales techniques required to close high-value digital ad campaigns. Whether you are a marketing professional looking to upskill, a media salesperson striving to hit quota, or an absolute beginner stepping into the digital landscape, Ben provides the logical roadmap and practical confidence needed to thrive in today's highly competitive media environment.