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    Ben Silverstein

    Digital Advertising and Marketing 201: Top Topics & Trends By Ben Silverstein

    Ben Silverstein

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    Paid Advertising · Online Course

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    Digital Advertising and Marketing 201: Top Topics & Trends · Program

    About this program

    Digital Advertising and Marketing 201: Top Topics & Trends

    Online Course

    Learning format

    Paid Advertising

    Subcategory

    English

    Course language

    $11.99 (list $49.99)

    Price

    Price may change · updated within 1–2 weeks

    Official program page

    What you'll learn in Digital Advertising and Marketing 201: Top Topics & Trends

    • What is Header Bidding vs. Waterfalls and why is it important?
    • What is Viewability and how does it affect advertising buys?
    • What is Ad Verification and what companies offer that service?
    • What is Programmatic Advertising & RTB (Real Time Bidding)?
    • What does the future hold for the digital advertising space?
    • Learn from an industry expert
    • Analyze trends and news
    • Join students in over 120 countries
    • Learn about an industry on track to be worth over $330B a year by 2021
    • Expand your knowledge to an intermediate - advanced level
    • Make smarter decisions about your digital advertising efforts
    • Advance your career with a deeper understanding of the digital advertising industry

    What's Included in Digital Advertising and Marketing 201: Top Topics & Trends

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