Digital Marketing Copywriting Bootcamp - Web Writing 101
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Unclaimed ProfileIn the rapidly evolving world of digital marketing, the demand for skilled copywriters who understand how to write specifically for online audiences is higher than ever. The Digital Marketing Copywriting Bootcamp - Web Writing 101, created by industry professional Scott Selsor, is designed to bridge the gap between traditional writing techniques and modern digital strategies. This course provides a comprehensive overview of how writing for the web differs significantly from traditional print advertising. Aspiring copywriters, marketers, and content creators will explore the unique dynamics of major digital channels, including email marketing campaigns, website landing pages, digital display ads, and social media platforms. Through actionable insights and best practices, students will learn to craft compelling, action-oriented copy that captures attention in a crowded digital landscape. Beyond the core writing principles, the bootcamp offers valuable career guidance, detailing how to construct a professional digital copywriting portfolio from scratch and navigate the job market to land rewarding roles. Whether you are looking to pivot your career, upgrade your marketing skillset, or freelance, this course delivers the essential foundation needed to write copy that converts.
About the creator
Scott Selsor
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Reviews
Scott Selsor is a seasoned digital copywriter and marketing strategist dedicated to helping aspiring writers, entrepreneurs, and marketing professionals master the art of online persuasion. With years of hands-on experience in crafting high-converting web copy, email campaigns, and landing pages, Scott understands that effective writing is not just about grammatical correctness, but about psychological triggers and user experience. Through his flagship courses, including the Digital Marketing Copywriting Bootcamp and Web Writing 101, Scott breaks down complex marketing frameworks into actionable, step-by-step formulas. His teaching philosophy centers on learning by doing—eschewing dry, academic lectures in favor of real-world teardowns, interactive writing…Show more
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Program Overview
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Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Distinguish the core differences between traditional print copywriting and modern digital copywriting to adapt your tone and style for online audiences.
- Apply channel-specific best practices to write high-converting email marketing campaigns, engaging website copy, and persuasive landing pages.
- Create concise and impactful copy for digital display ads and social media platforms that increases click-through rates and brand engagement.
- Structure a professional, industry-ready digital copywriting portfolio that effectively showcases your spec work and writing versatility.
- Implement essential digital-first writing strategies, such as writing clear call-to-actions (CTAs) and optimizing copy for quick online scanning.
- Navigate the job market and freelance landscape as a digital copywriter with proven tips on pitching clients and applying for roles.
Best For
- Aspiring copywriters looking to transition into the digital marketing space.
- Small business owners and entrepreneurs who want to write their own high-converting web copy.
- Marketing professionals aiming to sharpen their skills in email, social, and landing page writing.
- Freelancers seeking a structured path to build a portfolio and land their first copywriting clients.
Not For
- Experienced senior copywriters looking for advanced psychological triggers or high-level brand strategy.
- Individuals seeking a technical course focused on website development or search engine optimization (SEO) algorithms.
- Learners hoping for comprehensive long-form fiction or creative non-fiction writing techniques.
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