Digital Marketing 101

Digital Marketing 101, created by industry professional Steven Matt, serves as an essential gateway for anyone looking to master the fundamentals of online promotion. Designed specifically for beginners, entrepreneurs, and traditional marketers transitioning to the digital space, this comprehensive five-in-one course packs a wealth of actionable knowledge into a highly efficient one-hour curriculum. Students will explore the core pillars of modern marketing, including Search Engine Optimization (SEO), comprehensive digital strategy, targeted advertising, email marketing campaigns, and content creation. The curriculum is structured to demystify complex marketing concepts, offering clear explanations and practical techniques that can be applied immediately to real-world projects. By focusing on high-impact strategies, the course helps learners understand how to drive organic traffic, engage audiences through email, and build a cohesive social media presence. Whether you are launching a new startup, looking to boost your resume, or aiming to scale an existing business, this course provides the foundational blueprint needed to navigate the evolving digital landscape with confidence and achieve measurable growth.