Digital Marketing - SEO, Social Media, Content, Online Ads
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Unclaimed ProfileThis comprehensive digital marketing guide, designed by Peter Alkema, serves as a complete launchpad for anyone looking to master the modern landscape of online promotion. Whether you are transitioning into a new marketing career, launching a startup, or aiming to scale an existing business, this course bridges the gap between theoretical marketing concepts and real-world execution. Students will delve deep into the mechanics of both organic and paid channels, starting with a foundational understanding of B2B versus B2C dynamics and progressing to advanced Google search behaviors. The curriculum comprehensively covers Search Engine Optimization (SEO), teaching you how to perform thorough keyword research, analyze search traffic, optimize meta tags, and build high-quality backlinks. Beyond organic search, you will gain hands-on insights into managing paid ad campaigns using Facebook Ads Manager, leveraging platforms like Twitter and LinkedIn for professional outreach, and deploying high-converting email marketing campaigns. By the end of this training, you will possess a structured framework for building cohesive digital marketing strategies that drive measurable traffic and boost conversions.
About the creator
Peter Alkema
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Reviews
Peter Alkema is a highly versatile educator and business professional who bridges the gap between creative design, emerging technologies, and strategic business leadership. With a robust background in driving organizational change and digital transformation, Peter has structured his courses to help professionals, entrepreneurs, and creatives navigate the rapidly shifting modern workplace. His instructional catalog spans a diverse array of critical modern skills, ranging from hands-on creative suites like Adobe Photoshop, Illustrator, and Premiere Pro to advanced AI workflows featuring ChatGPT and Midjourney. Peter’s pedagogical approach is rooted in practical application and structural clarity, ensuring that complex theories—such as design thinking,…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Understand what Search Engine Marketing is and its difference from SEO
- Understand what is B2B and B2C along with the different strategies
- Determine the structure of google search results like ads and others
- Discuss Search Media Marketing (SMM) and Content Marketing
- Determine the purpose of content creation and the steps to create content
- Know the different Social media platforms that you could use in doing business
- Learn what is content marketing
- Know the different types of content
- Learn Effective Marketing Strategies
- Discuss Search Engine Optimization
- Learn Email Marketing and Mobile Marketing
- Be able to create a Digital Marketing Strategy
- Familiarize with the Steps on creating digital marketing strategies and its factors
- Create Strategy and learn the Things to Consider in Digital Marketing
- Learn Search Engine Optimization and The Different Search Engines
- Know how Google search engine works
- What is Organic listing on Google search results and other factors
- Learn the different types of keywords
- Content that ranks example and keyword target and discussing other factors
- Important steps on keyword research - List of relevant keywords
- Discuss Meta tags and Meta Description on search content and other factors
- Understand Web traffic analysis with similar web tool
- Learn examples of backlinks on digital regenesys and other
- Discuss Facebook, Twitter, and LinkedIn
- How to Create and Customize a Facebook page
- Learn the different paid marketing metrics
- Understand the concept of marketing ads and other strategies
- Know how to use Facebook Ads Manager
- What is Twitter and its difference from other social media platforms
- Learn how to use LinkedIn
- Understand Email Marketing and how to use it to your advantage
Best For
- Beginners seeking a comprehensive overview of the entire digital marketing ecosystem.
- Small business owners looking to execute their own organic and paid growth strategies.
- Aspiring marketing professionals transitioning into a career in online promotion.
- Entrepreneurs wanting to understand the integration of SEO, SMM, and email marketing.
Not For
- Advanced digital marketing experts looking for high-level tactical training in specific niche areas.
- Developers seeking deep technical expertise in web development or complex coding for SEO.
- Professionals who prefer hands-on intensive workshops rather than a broad conceptual overview.
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