Digital Marketing Strategy For Managers & Entrepreneurs

In the rapidly changing landscape of digital business, leaders need more than just tactical execution; they need a cohesive digital marketing blueprint. Designed specifically for managers, team leaders, and ambitious entrepreneurs, this course by Salil Dhawan bridges the gap between high-level business goals and practical marketing execution. Students will move past vanity metrics and learn how to identify actionable indicators that drive actual organizational growth. Key modules cover customer persona development, the interplay between brand and product campaigns, and the mechanics of managing external digital marketing agencies. Crucially, the curriculum details platform-specific tactics—including Facebook campaign architectures, LinkedIn thought leadership strategies, B2B lead generation, and utilizing YouTube livestreams or webinars to cultivate an engaged community. By the end of this program, entrepreneurs and corporate managers will possess the strategic framework required to direct marketing teams confidently, select optimal agency partners, and implement measurable, high-ROI digital campaigns that align perfectly with their organization's long-term commercial objectives.