Digital Marketing Foundations for Beginners
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Unclaimed ProfileEmbarking on a career in online promotion can feel overwhelming, but 'Digital Marketing Foundations for Beginners' by Ritu Singh provides the perfect roadmap. This comprehensive program is specifically designed to demystify the core components of modern digital strategy. Students will explore essential marketing pillars, beginning with website optimization and high-quality content creation. From there, the course demystifies Search Engine Optimization (SEO) and Search Engine Marketing (SEM), teaching learners how to rank organically on Google and craft profitable Google Ads campaigns. Additionally, the curriculum dives deep into Social Media Marketing (SMM), helping you leverage channels like Facebook, Instagram, and LinkedIn to build active online communities. Whether you are a business owner looking to expand your digital footprint, an aspiring freelancer, or a career switcher wanting to gain in-demand modern skills, this course offers actionable, step-by-step guidance. By the end of this journey, you will possess a fully integrated digital marketing plan ready to drive real-world business growth.
About the creator
Ritu Singh
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Reviews
Ritu Singh is an experienced digital marketing educator and consultant dedicated to demystifying the online landscape for absolute beginners. Recognizing that the world of digital advertising, SEO, and social media analytics can often feel overwhelming, Ritu designed the "Digital Marketing Foundations for Beginners" course to provide a structured, stress-free pathway into the industry. With a teaching philosophy rooted in practical application, Ritu avoids dense jargon and instead focuses on real-world case studies, hands-on campaigns, and digestible step-by-step frameworks. Throughout her career, she has helped small business owners, aspiring marketers, and career changers build confidence in launching their first online campaigns.…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
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Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Understand the core principles of digital marketing and how different channels work together to achieve business goals.
- Build a professional website and create engaging, SEO-friendly content that attracts and retains visitors.
- Master Search Engine Optimization (SEO) techniques to improve website visibility and rank higher on Google.
- Learn Search Engine Marketing (SEM) and Google Ads to create high-performing paid campaigns that drive conversions.
- Develop effective Social Media Marketing (SMM) strategies for platforms like Facebook, Instagram, and LinkedIn.
- Design a complete digital marketing plan integrating SEO, SEM, and SMM strategies.
Best For
- Aspiring marketers looking for a comprehensive overview of core digital channels.
- Small business owners aiming to manage their own online presence and lead generation.
- Career changers who want to build foundational skills for an entry-level digital marketing role.
- Freelancers needing a practical toolkit to offer basic marketing services to clients.
Not For
- Experienced digital marketing professionals seeking advanced technical strategies.
- Individuals looking for deep-dive training on a single platform, such as advanced coding for web development or high-level data analytics.
- Learners who prefer a theory-heavy academic approach rather than practical, step-by-step guidance.
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