Digital Marketing Fundamentals: From Basics to Analytics By Nexa Learning
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Digital Marketing Fundamentals: From Basics to Analytics · Program
About this program
Digital Marketing Fundamentals: From Basics to Analytics
Online Course
Learning format
Digital Marketing
Subcategory
English
Course language
$9.99 (list $27.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Digital Marketing Fundamentals: From Basics to Analytics
- Understand what digital marketing is and how it works across different online platforms
- Learn how people behave online and how businesses reach digital customers
- Understand the role of websites and online presence in digital marketing
- Learn the basics of search engines and how SEO helps websites get traffic
- Understand on-page and off-page SEO concepts in simple terms
- Learn what content marketing is and why content matters online
- Understand different types of content used in digital marketing
- Learn how social media platforms are used for marketing
- Understand how brands build presence on social media
- Learn the basics of paid online advertising
- Understand how Pay-Per-Click (PPC) advertising works
- Learn the purpose and structure of Google Ads
- Understand social media advertising at a conceptual level
- Learn the fundamentals of ad targeting
- Understand what email marketing is and how businesses use it
- Learn different types of marketing emails
- Understand why email lists are important
- Learn the basics of digital marketing analytics
- Understand key metrics and KPIs used in digital marketing
- Learn how to read and understand marketing performance at a high level
What's Included in Digital Marketing Fundamentals: From Basics to Analytics
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