Digital Marketing Bootcamp 2026: SEO, PPC, SMM, GTM, Email!
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Unclaimed ProfileIn this comprehensive digital marketing bootcamp, lead instructor Tanmoy Das walks you through the multifaceted ecosystem of modern online marketing, updated for the demands of 2026. This course serves as an end-to-end guide designed to bridge the gap between academic theory and real-world execution. Students will dive deep into Search Engine Optimization (SEO) mechanics, looking beyond standard keyword placement to master technical SEO, modern crawling behaviors, and schema markup. For paid acquisition, the curriculum unpacks Pay-Per-Click (PPC) strategies across Google Ads and major social media networks, giving you the frameworks to structure high-converting ad groups, optimize bidding strategies, and manage budgets efficiently. Furthermore, you will tackle Google Tag Manager (GTM) to confidently deploy custom tracking pixels and event triggers without relying on developers. Finally, the course details Email Marketing automation workflows and Social Media Marketing (SMM) strategies that build true community engagement. Whether you are transitioning careers, trying to grow your own business, or preparing for high-stakes marketing interviews, this bootcamp provides the structured, hands-on labs you need to prove your expertise in any professional setting.
About the creator
Tanmoy Das
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Tanmoy Das is a practical-minded digital marketing educator specializing in comprehensive, modern-day strategies. His expertise spans search engine optimization (SEO), paid advertising, social media marketing (SMM), and technical integrations like Google Tag Manager (GTM). Tanmoy designs his curriculum to address the rapid advancements in marketing, heavily incorporating artificial intelligence tools like ChatGPT and Gemini into traditional marketing workflows. His instructional style emphasizes hands-on execution over theory. Tanmoy breaks down complex concepts, such as analytics tracking and web development foundations, into digestible step-by-step guides. He focuses on enabling students to build real-world campaigns, track their performance accurately, and leverage automated tools…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Master technical and on-page SEO techniques, including structured data markup, core web vitals optimization, and deep keyword research strategy to boost organic search engine visibility.
- Build, launch, and optimize high-converting pay-per-click (PPC) ad campaigns on Google Ads and Facebook/Meta Ads Manager, focusing on advanced bidding strategies and precise audience targeting.
- Create comprehensive social media marketing (SMM) strategies that leverage organic content calendars and paid promotion to build community engagement and drive lead generation.
- Implement advanced tracking systems using Google Tag Manager (GTM) to monitor user behavior, configure custom event triggers, and accurately measure conversion metrics.
- Design high-converting email marketing funnels and automation workflows that nurture leads, segment lists based on user behavior, and maximize lifetime customer value.
- Evaluate marketing analytics using performance reports to calculate return on ad spend (ROAS), identify funnel drop-offs, and execute data-driven optimization strategies.
Best For
- Aspiring digital marketers looking to build a T-shaped skill set across SEO, PPC, and analytics.
- Business owners who need to manage their own multi-channel acquisition campaigns effectively.
- Job seekers preparing for technical interviews by building a portfolio of practical, data-driven projects.
- Marketing professionals who want to transition from traditional roles into modern, tech-focused digital roles.
Not For
- Advanced digital marketing strategists looking for niche, high-level theory instead of practical, tool-based application.
- Individuals seeking a quick fix or 'get rich' shortcut to marketing success without putting in the time for data analysis.
- Learners who prefer purely academic, textbook-only instruction without hands-on configuration labs.
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