Digital Marketing & Advertising Masterclass - 87+ Lectures
Digital Marketing & Advertising Masterclass - 87+ Lectures By Ben Silverstein
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Digital Marketing & Advertising Masterclass - 87+ Lectures · Program
About this program
Digital Marketing & Advertising Masterclass - 87+ Lectures
Online Course
Learning format
Paid Advertising
Subcategory
English
Course language
$11.99 (list $69.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Digital Marketing & Advertising Masterclass - 87+ Lectures
- Understanding the Digital Ecosystem: Gain a comprehensive understanding of the digital landscape by exploring the roles and functions of key players
- The ability to think strategically about where and how to place ads
- Introduction to Digital Companies: Learn tech companies including publishers, exchanges, SSPs, DSPs, and Agency Trading Desks.
- Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
- Social Media Listening Skills: Develop the ability to monitor and analyze brand perception on social media through various tools
- Understand how retargeting works, and how advertisers serve you a message
- Audience Targeting and Retargeting: Explore different audience types, such as behavioral, contextual, and demographic, and retargeting strategies
- Demystifying Programmatic Advertising: Insights into programmatic advertising, its significance in digital platforms, and a simplified breakdown of the process
- Location-Based Targeting: Master location-based advertising techniques, including geo-fencing and proximity targeting, and discover all the options available
- Viewability and Verification: Understand the importance of ensuring ads reach real audiences and explore the companies and technologies that facilitate this
- Platform Demos: Acquire hands-on skills in setting up campaigns on platforms like Google and Facebook, as well as monetizing content through SSPs
- Selling Digital Advertising: Learn the nuances of selling digital advertising, recognizing the unique challenges and strategies involved in this field.
- Comprehensive Digital Advertising Education: Explore a wide range of digital advertising topics covered in 80 online lectures
- Personalized Learning Experience: This online course enables you to tailor your learning experience to suit your business needs.
- Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
What's Included in Digital Marketing & Advertising Masterclass - 87+ Lectures
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