Digital Marketing & Advertising Masterclass - 87+ Lectures
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Unclaimed ProfileThe Digital Marketing & Advertising Masterclass, led by industry expert Ben Silverstein, offers an extensive deep dive into the complex world of modern paid advertising. Spanning over 80 comprehensive lectures, this course is meticulously designed to bridge the gap between theoretical knowledge and practical execution in the digital landscape. Students will unpack the inner workings of the digital ecosystem, exploring the essential roles played by publishers, ad exchanges, Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and Agency Trading Desks. Through step-by-step platform demonstrations, learners gain actionable skills to launch and optimize high-performing campaigns on major platforms like Google and Facebook. Beyond basic setups, the masterclass demystifies sophisticated methodologies such as programmatic bidding, behavioral and contextual audience retargeting, and location-based targeting strategies like geo-fencing. Ideal for aspiring marketers, business owners, and sales professionals, this course also covers crucial industry realities like viewability verification and the tactical nuances of selling digital inventory. By the end of this journey, participants will possess a robust strategic framework to confidently navigate the ever-evolving paid media landscape and drive measurable business growth.
About the creator
Ben Silverstein
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Ben Silverstein is an experienced practitioner and educator in the digital marketing and advertising ecosystem, dedicated to demystifying the complex world of modern ad tech, media buying, and advertising sales. With a professional background rooted in programmatic advertising, strategic digital planning, and media sales, Ben translates intricate industry mechanisms into accessible, highly structured learning experiences. Across his comprehensive curriculum—ranging from foundational digital marketing 101 guides to advanced 301 professional deep dives and focused courses on selling advertising—Ben maintains a teaching philosophy centered on real-world utility and clarity. He understands that the digital landscape changes rapidly, which is why his masterclasses…Show more
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Program Overview
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Learning format
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Price may change · updated within 1–2 weeks
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What You'll Learn
- Understanding the Digital Ecosystem: Gain a comprehensive understanding of the digital landscape by exploring the roles and functions of key players
- The ability to think strategically about where and how to place ads
- Introduction to Digital Companies: Learn tech companies including publishers, exchanges, SSPs, DSPs, and Agency Trading Desks.
- Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
- Social Media Listening Skills: Develop the ability to monitor and analyze brand perception on social media through various tools
- Understand how retargeting works, and how advertisers serve you a message
- Audience Targeting and Retargeting: Explore different audience types, such as behavioral, contextual, and demographic, and retargeting strategies
- Demystifying Programmatic Advertising: Insights into programmatic advertising, its significance in digital platforms, and a simplified breakdown of the process
- Location-Based Targeting: Master location-based advertising techniques, including geo-fencing and proximity targeting, and discover all the options available
- Viewability and Verification: Understand the importance of ensuring ads reach real audiences and explore the companies and technologies that facilitate this
- Platform Demos: Acquire hands-on skills in setting up campaigns on platforms like Google and Facebook, as well as monetizing content through SSPs
- Selling Digital Advertising: Learn the nuances of selling digital advertising, recognizing the unique challenges and strategies involved in this field.
- Comprehensive Digital Advertising Education: Explore a wide range of digital advertising topics covered in 80 online lectures
- Personalized Learning Experience: This online course enables you to tailor your learning experience to suit your business needs.
- Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
Best For
- Aspiring digital marketers looking to understand the technical infrastructure of ad tech
- Small business owners who want to scale their reach through paid social and search campaigns
- Sales professionals seeking a deeper understanding of digital inventory and programmatic buying
- Traditional marketers transitioning into the digital and programmatic media space
Not For
- Advanced programmatic engineers looking for high-level coding or API integration tutorials
- Individuals seeking a quick 'get rich' scheme without doing the work of campaign management
- Marketers only interested in organic social media content creation or SEO strategy
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