Generative AI for Digital Marketing: From Basics to Pro

This comprehensive masterclass, led by industry expert Anton Voroniuk, is designed to bridge the gap between traditional digital marketing strategies and cutting-edge artificial intelligence. As the digital landscape evolves rapidly, marketing professionals, small business owners, and aspiring freelancers need more than just foundational knowledge—they need actionable, tech-driven workflows. This course delivers exactly that by combining classic strategic frameworks with modern generative AI tools like ChatGPT, DeepSeek, and Sora. Participants will start from scratch, defining their brand's unique selling proposition, conducting detailed market research, and outlining robust content marketing plans. From there, the curriculum dives into the tactical execution of SEO, PPC, email marketing, and social media campaigns. What sets this training apart is its deep integration of generative AI and prompt engineering. You will learn how to automate routine copywriting tasks, generate compelling visual assets, optimize ad campaigns on Google and Meta, and interpret complex analytics data to make informed decisions. By the end of this 77-hour program, learners will possess a highly sought-after skill set, backed by hands-on projects, giving them a distinct competitive edge in the modern job market.